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Social Media

59 articles in category Social Media / Subscribe
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8 Tips for Building a Rockin' Facebook Fan Page

So, this is a question I get all the time (and I see people asking all the time), “How do I get more likes and engagement on my Facebook page?”

In case you didn’t know, I have a Facebook page, which you can “like” here.

The truth is, there is not one perfect answer. There is no magic formula or secret sauce. There’s no one RIGHT way. There are just a lot of ways that can help.

With Facebook CONSTANTLY changing it’s algorithm (aka: fancy word for how it decides what it shows in a news feed), we bloggers (and / or business owners) alike, need to stick together to figure out what tips or tricks we can employ to keep our page relevant and seen by our “fans.” I use that term loosely because I mean, they’re not fans, they’re people. Or something. You know what I mean.

Anyway, I am not claiming to be an “expert” – and frankly, anyone who does is giving themselves too much credit. BUT, I can say that I’ve had some experience at this and so I have a little bit of an idea as to what works and what doesn’t. So, take my advice for what you will, but here’s what I’ve done that’s worked for me. :)

NOTE: Now, this is NOT the end-all, be-all for Facebook page management. I could write a whole book, or heck, even a whole blog on the topic. But thankfully, there are people who have already done that so I don’t have to. Plus, that would be boring (at least for me). These are just SOME of the tips and tricks I have come to learn and use over the last few years and months. Mmkay? K! Let’s get to it.

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8 Tips for Building a Rockin’ Facebook Fan Page

 1. It’s not about you. No, really, it’s not. And you should pretty much adopt this particular mantra for all of life. It’s not about you. We want it to be about us, but it’s just not. And when you apply this to Facebook, you want to think about this: “How could this benefit my fans? How can I provide added value?

Yes, share your own content – your own blog posts, your own photos. But don’t drive your fans crazy with “ME! ME! ME!

Think about content that is relevant to your brand or that your fans might like. For example, I LOVE posting or sharing hilarious things I find around the internet that I think might give my Facebook fans a laugh. Post or share an article written by another blogger (GASP! Promoting someone else?! Yes. Do it.) Post anything you like that you think, “Hey, I think my Facebook peeps might like this.” And see what happens. Most of the time, they’ll thank you for it.

2. Limit your self-promotion. If you share your blog posts on your Facebook page (which you absolutely should), limit it to AT MOST three times a day.

Here’s a theoretical posting schedule: So maybe it posts automatically when your post is published via a feed like BlogLovin‘ or Networked Blogs, then maybe it gets posted in a status update or Twitterfeed, and then lastly you post a link to the post along with a corresponding photo.

And spread it out throughout the day. Morning, noon, nighttime. Whatever works best for you.

Now, three times is the MOST I’d say – I’d even say two times is plenty for sharing a particular post.

3. Limit your words. Let’s be honest, most people are inherently a little lazy when it comes to social media. That’s why Twitter does so well by limiting you to 140 characters. The more TEXT you have in a status update or Facebook post, the less likely your fans are going to read the whole thing and engage with the content.

By keeping it simple and making your posts as concise as possible, you’re more likely to have your fans actually read what you wrote and, hopefully, respond or engage.

4. Ask a question! Poll your fans. Want to really engage your fans? Ask a question. But keep it simple (see #3). Simple questions like “Coke or Pepsi?” “Chipotle or Moe’s?” “What’s your favorite TV show?” “What did you get for Christmas?” etc. really give your fans a quick, easy way to give you an answer and leave a comment.

The big bonus here is the more your fans comment and engage on the post, the more discussion that occurs – maybe you spark a healthy debate in the comment thread – and that only shows Facebook that your page is the place to be – which, in turn, makes Facebook show your page in more news feeds. Thus, upping your edge / page rank within Facebook. That’s that whole “algorithm” thing again.

5. Pictures! Videos! People love looking at pictures. People love watching videos.

I don’t know what it is, but innately, people love looking at pictures of people they know, people they don’t know, whatever. People are curious in nature. So share good photos.

I pick and choose, but I share some of my favorite or best Instagram shots and those often get some of the most engagement. I mean, I shared this photo last week I took of a sunset and it got over 299 likes, 11 shares, and a bunch of comments all on Facebook. And that was without even trying.

And videos! Try sharing a music video you love. Or a hilarious video you found on YouTube. Or an inspiring video. People love videos. Find good ones and share ‘em.

The more good content YOU share, the more likely your fans will also, in turn, share it.

For example: The stat I really like to look at is that “PEOPLE TALKING ABOUT THIS” stat. (see below) That number is the number of people who have shared a post, shared your page, or shared SOMETHING about or on your page with their friends or fans. The more people talking about your page, the more visibility you get. That’s that “FRIENDS OF FANS” number – so, over the last 7 days or so, 497 people have shared something on my page, thus exposing my page in some way to over 323,000+ people. Now, that doesn’t always convert to more fans, but it only helps. 8 Tips for Building a Rockin' Facebook Fan PageInstagram to Facebook Pro-tip: When you post an image to Instagram, you don’t have to share to all networks right away. So, share the photo to Instagram first, tag your friends or whatever, and then post it. Then you can go back to the photo, and click the “…” button, and share it AGAIN directly to Facebook. That way you can get rid of the @ symbols and # and whatever language doesn’t translate to Facebook. That also helps to make your photo feel fresher.

6. Host a Facebook-only giveaway. Now, it is REALLY important to understand Facebook’s Terms & Conditions when it comes to contesting and all that within Facebook. There are a ton of rules and a ton of no-nos and you don’t want to get flagged or get your page shut down.

Pretty much, third-party apps are the way to go. Now, there are a lot of third-party contesting apps that are confusing to use, but I have used the Rafflecopter Facebook page widget and I LOVE it.

For example, last month I hosted a giveaway with Boot Barn and it was SOLELY done through my Facebook page. The Rafflecopter widget requires entrants to “LIKE” your page before they enter – so it’s not only a great way to get a lot of fans, but also a lot of engagement.

I gained a lot of new Facebook fans in a short amount of time by doing this giveaway. I could have hosted it on my blog – but I wanted to think outside the box and offer something special for Facebook users. I mean, why not?

But, the key thing to remember is: it’s not about you / me (see #1) – so, sure, you can gain a lot of fans quickly that way, but you have to keep them interested. You have to post content that will not only engage them, but also show them that your page is a happening place for happening stuff.

There’s always going to be some attrition, but you can curb it by showing your new fans why they should stay.

7. Tag! You’re it! When you’re posting photos, TAG people or companies in the photos. And I mean actually tag them, not just in the update, but actually tag the photo. Now, some companies or people have tags turned off so you can’t tag them. BUT, there are a lot of companies that don’t. And, those photos will show up in the “Photos of X Company” on their page – thus increasing your visibility!

For example: You’ll know if you’ve tagged the company correctly when it shows up in “TAGS” under the photo. (see below)

8 Tips for Building a Rockin' Facebook Fan Page

And lastly…

8. Be yourself. I know, I know, this sounds totally cliche. But I’m serious. Facebook is all about that “personal” connection – and the more personal you can get by showing your personality, the more your fans will like you and want to engage with your page.

Even though you can’t “hear” intent, or posts, or inflection online, people can still read through what you’re posting and sharing. If you’re trying too hard, people will read into that and be turned off.

Just relax, be yourself. Share a funny story. Post an honest thought or feeling. Make a joke. People like honesty and realness in real life, blog life, and this even translates to Facebook.

#9. Bonus Tip: Okay, I know I said 8 tips, but I thought of this one after I made the graphic, so you get an extra one for kicks.

Make your Facebook fan page easy to LIKE. Add a Like Box to your blog or website, add a link to your page to your e-mail signature, add a button on your blog or website. Make it impossible for your readers to NOT know you have a page.

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Okay, so what do you think? Do you have a Facebook fan page? Why or why not? What pages do you “like” the most? Do you think it’s beneficial to “like” a page? What tips do YOU employ on your own page? Leave your thoughts in the comments below!

And of course, you can find me on Facebook… you know, to see how I do this thing sometimes.

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Shameless plug: check out and vote for my entry in the “Date Night Look” contest for Lucky Magazine!  Thank you :)

[Vest: Tommy Hilfiger (super old, similar here) | Oxford: Ralph Lauren | Jeans: Seven for All Mankind | Shoes: TOMS | Scarf: Handmade in Kenya | Monogram Crossbody: Pink Azalea]

John and I went to the NC State Fair on Friday night with some new friends. Not gonna lie, as crowded as it is, as expensive as it is, and as much of a hassle as it is, I love the state fair.

Funnel cake? Yes. Fried oreos? Yes. The tractor pull? OH HECK YES.

It was awesome.

SIDE NOTE: If you’re planning on heading to the North Carolina State Fair at all the rest of this week, you NEED to check out the King BMX Action Sports Stunt Show. It’s free! And awesome. And it’s my friend’s show. (The ones who were on America’s Got Talent, for those of you who remember…).

Also, I shared the following video in my post on Saturday, but I really feel like I need to share it again. Especially since this is a state fair themed post. Personally, I think this was hilarious. Sue me. Yeah, so this happened at the fair on Friday:

Ahhhh good times.

OKAY, so NOW it is time for the #YOLOmondays LINK-UP with my awesome co-host Carly from Lipgloss & Crayons! If this is your first time here, #YOLOmondays is a chance for us toliterallylink up anything we want (as long as it’s a blog post…). You know, cause it’s Monday, and what better way to jazz up your mundane Monday than to link up and meet some new bloggers?

Also, #YOLO stands for You Only Live Once. Inquiring minds wanted to know.

Carly and I love seeing y’all linked up every week! :)

The Rules for #YOLOMONDAYS Link-Ups:

        1. Grab a button and / or post a link back here in your BLOG POST (NOT your blog’s main page) so your readers know what all the #YOLOMONDAY-ness is about. We love you guys linking up and we do go through and read all your posts… so if you do not give credit, we will have to remove your link. That’s no fun, right? Right. So be nice and share a link! Pretty please? :)
        2. Link your blog post up using the linky tool below! It can be ANYTHING! An outfit post, a giveaway, a story, a recipe, whatever. Why? Cause it’s #YOLOMONDAYS!
        3. Visit a blog or four that you’ve never been to before and leave a #YOLOMONDAYS comment – you never know, you might “meet” someone new that you will lurve!
        4. Have fun! Cause #YOLO!



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You guys, I’m guest posting for the fabulous Angela of Head to Toe Chic today! You should check it out!

On to today’s post! Now, I love social media. I think, when used correctly and responsibly, social media can be such a blessing and a GREAT way to connect with people. Anywhere.

Well, last Friday night, husband and I were going out for a casual date night for my “official” birthday dinner, and I COULD NOT decide what to wear. I was stressing out. For real.

So I thought, “Man, I miss being in college and having girl roommates whom I could run in to their rooms and ask for opinions.”So, I thought, I’ll do the next best thing. I’ll ask my social media roommates.

I took pics of my outfit options (photo below). Combined them in #PicFrame, and then posted the picture to my Instagram, Twitter, and Facebook accounts:

Then, I went and finished getting ready… you know I did my hair and my makeup.

Within MINUTES, between the three accounts, I had close to 40 responses from people.

“1!” “2!” “3!” – It was awesome!

My husband also happened to see the picture on twitter and asked if his vote counted. Of course. His vote was most important! Well, he happened to agree with the majority… and outfit #3 won!

So, here’s what I wore for casual date night:

Outfit Deets:

And you know, had to blow out a candle in some sherbet. No big deal.

So, have YOU ever turned to your social media roommates? Do you love social media?

Speaking of social media. It’s NOW time for the #YOLOmondays LINK-UP with my awesome co-host Carly from Lipgloss & Crayons! This is such a great way to get to know other bloggers!

Love seeing y’all linked up every week. :) Grab the button :) (code is available in the sidebar, or you can just right-click and save the above button)

The Rules for #YOLOMONDAYS Link-Ups:

  1. Grab a button and / or post a link back here in your BLOG POST (NOT your blog’s main page) so your readers know what all the #YOLOMONDAY-ness is about. We love you guys linking up and we do go through and read all your posts… so if you do not give credit, we will have to remove your link. That’s no fun, right? Right. So be nice and share a link! :) Pretty please?
  2. Link your blog post up using the linky tool below! It can be ANYTHING! An outfit post, a giveaway, a story, a recipe, whatever. Why? Cause it’s #YOLOMONDAYS!
  3. Visit a blog or four that you’ve never been to before and leave a #YOLOMONDAYS comment – you never know, you might “meet” someone new that you will lurve!
  4. Have fun! Cause #YOLO!



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Yes, it’s 2:30 in the morning and I’m still awake. I took a nap today for the first time in easily six months – and now I’m paying for it because I am WIDE awake. This afternoon I was leaving one job and heading to another and realized that if I didn’t take a nap, I would probably pass out en route.

If it’s 2:30AM and I’m still awake, I do a couple of things:

  1. Watch SNL digital shorts
  2. Watch old TED talks
  3. Clean

I am doing the 2nd of the three. And although I have seen this particular TED talk a gazillion times, I learn to appreciate it more each time I rewatch it.

I love J.J Abrams for two reasons:

  1. He gave me the show LOST
  2. He’s brilliant

AND this particular quote from his talk is my biggest takeaway:

“No community is best served when only the elite have control.”

I think it’s such a simple yet profound statement, thought, idea. There’s all this talk of “community” going on – whether it be in technology, improv, the town you live in, your country, whatever. Yet, do all of us actively participate in our own communities? Whatever community that may be. Are you an active or passive member of your community(ies)? Do you complain when things don’t go your way or do you work to change them?

People are put in charge for a reason, yes. But for the most part, they are put in charge by the people who, well, put them there – i.e. the members of the community they serve. (Does that even make sense? It makes sense to me, but it is now 2:40AM, so it could be Esperanto for all I know).

There’s nothing that irks me more than people who sit back, are so cavalier and laissez faire about everything, and then when things aren’t exactly the way they want them to be, all they do is whine. You don’t like your situation? You don’t like things the way they are going? Change it. Work harder. Engage with passion in your own life.

QUESTION(S): Thoughts? What does Abrams’ statement say to you? What does it make you think of? I want to know.

By the way, I’m hungry.

Word.

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Be jealous: I went to Las Vegas a week and a half ago. DSC_0018

But even when I am on a short (but awesome) vacay, a part of my brain doesn’t leave work/writing mode. Well, I’m not a gambler and I have much more interest in partaking in spa services than any of the other “activities” that “sin city” has to offer. But the one thing that continually impresses me about Las Vegas is their use of social media and the way they use it to engage residents, visitors, and potential travelers.

Everywhere you go in The Vegas, social media follows. Almost every resort, spa, casino, and store has some sort of “get connected” signage encouraging people to… well, get connected. (Example to the right).

Even a mention of Vegas on Twitter and you’re going to be followed and @replied by a few casinos and/or shows that might want to help you out.

When I checked into Planet Hollywood on @FourSquare (a location-based social media application), a nearby special popped up. Just for checking in on FourSquare, I got a free drink from the bar at KOI, an uber-nice Japanese restaurant inside Planet Hollywood. (Screenshot to the left.)

IMG_3169If you have Vegas-related questions about discount show tickets, hotel reservations, restaurants, whatever, there is going to be someone in the social media space to answer it for you.

I had a huge breakfast mishap the first morning I was there. I tweeted to them about it, I was taken care of, and @PHVegas checked in with me on Twitter about it.

It was nice to know that if I had a problem or a question, there was going to be an answer, in real time, no matter where I was.

Vegas does social media right.

I know Vegas isn’t the ONLY city that uses social media to such heights, but it sure is a great example of how it should be done.

Need more examples? Look at some of the MANY Vegas venues on Twitter:

By using these tools, Las Vegas is able to reach out to an international audience. People come from all corners of the world to The Vegas and Vegas needs a way to connect with those people. And they do.

Question(s): What other cities do you think utilize social media tools as effectively as Las Vegas? Have you have a negative experience with Vegas social media? Do you think they could improve? What do you think engages you the most when a city uses social media? I would love to hear your thoughts and/or other examples.

Word.

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I came down with a pretty bad case of the flu this weekend, so my thoughts have been a little more difficult to organize. But as I was lying in bed, drinking 30+ cups of orange juice, and watching yet another Audrey Hepburn movie, my mind wandered to the people in my life. Of course I began thinking about my family and close friends, but then I started thinking about this whole idea of a personal “network.” In my humble opinion, your personal network is really consisted of those meaningful, professional relationships that you have developed in which you can call on those people for references, advice, career opportunities, support, etc.

In the “old days” your personal network was developed solely in person. By attending leads groups, BNI groups, networking events, churches, PTA meetings, school, whathaveyou… for the most part, your network was built by one-on-one, in-person contact – or with a personal introduction from/through someone else.

Now today, with the onslaught of social and online networks (i.e. Facebook, LinkedIn, Twitter), the development of a personal network has evolved and how we meet people and foster relationships has completely changed.

Within our social networks, there are those we communicate with often. We know them by name, we comment on their content, we engage on a regular basis. We have developed a working rapport with these people.

Then, in our networks, we have the “lurkers.” The “lurkers” are those whom we are friends with, or follow, or are connected to, that we never, ever, ever, engage with. (I’m 100% guilty of this, too. We all are. So let’s not go pointing fingers.) These are people we ran into or had a brief conversation with way back when, and since then, we have dropped that connection. We don’t chat, talk, or connect at all.

SO, my social media tip of the week this week is: Make Better Connections (and renew old ones).

Find those people that you follow on Twitter, are friends with on Facebook, or are connected to on LinkedIn and spark a conversation with them. Renew that relationship. Make that connection worthwhile. You never know when you might need that person!

And the next time you follow someone, friend someone, or make a connection with someone, make it personal. Find a common interest, share a personal story, ask a question. Whatever! But make it substantial.

Rid your network (and your life) of those “lurkers.” Lurkers are creepy, anyway.

What do you think? Do you think those “lurkers” are always going to be there? Have you found a way to make your network more worthwhile?

Word.

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3009250832_5b9cee67cbEvery one has their own style. No two people are exactly the same. (Except for maybe the Olsen twins. They are eerily similar). There are different styles of writers, bloggers, marketers, advertisers, teachers, bosses, CEO’s, standup comedians, and improvisers.

Sure, to someone who isn’t familiar with the church of Improvisation, it might seem like improv is all the same. It’s a bunch of people on a stage getting strange suggestions and hamming it up to an audience. I assure you, this is not the case… most of the time. Styles of improv even vary from city to city and theater to theater. One theater might support an “organic” style of improv where you start slow and gradually find the crux of the scene, or figure out what the scene is out. Whereas another theater might be all about playing the game of improv – fast-paced, quick edits, an absurd world. and big bold characters. The latter is my world. And I love it. I’ve only been doing improv for a little over three years, but I know what is fun for me and what gets my adrenaline pumping. And that is no nonsense, take-your-breath-away improv. But each style is tied together with a few (or single) philosophical or abstract threads – make people laugh… now.

Similarly, in the world of marketing and media, there are completely different styles of how people want to connect and engage with their audience. Some companies are going to be way more in your face with product placement or “YOU MUST BUY/ACT NOW” deals. Others are going to use more passive marketing techniques – warming you up with nice words and pretty images, and THEN proposing their deal. And again, each style is tied together with a single (or few) similar philosophical threads – make money… now.

Whether we are talking about the world of improvisation or the world of marketing, the truth is, the big, bold choices tend to be more successful than the passive, laissez-faire, approaches. If I want into an improv scene hesitant, coy, and non-chalant, the audience is going to not trust me and check-out pretty quickly. But if I walk into that scene playing to the top of my intelligence, making a bold, strong choice, the audience is immediately going to be engaged with everything that I am doing.

If you try to market your brand, your idea, or your business by just resting on your laurels, you are bound to fail… eventually. But if you make a strong, bold, choice – differentiating your brand within your niche, making it stand out, and engaging with your audience, you have immediately set yourself up to succeed.

When I perform, I want to make people laugh. I’m not going to do that by just standing off to the side letting things “happen.” I make them happen. I play the game. I go in strong.

When you own a business or you are promoting a brand, ultimately it’s about money and recognition. Make things happen. Play the game. Go in strong.

Question: What experiences have YOU had with a successful brand? How were they successful? How did they engage you? How did they stand out? Do you agree or disagree with my thoughts?

Word.

photo credit: peterastn

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These people are awesome and I am sorry that I haven’t given them a shoutout sooner. They are rockstars in my eyes and you should totally check them out. Not in that way, well, maybe in that way. If you want it to be in that way. I’m sure some of these people are single and could use a good checking out. Maybe? I don’t know. I don’t even know what I’m saying anymore. I’m going to move on from this point and get to the #FollowFridaying. (By the way, that is totally a verb).

@jakroseBio: Where we’re going, we don’t need roads… - Website: http://jasonkeath.com/

Jason Keath is such a rockstar that the level of his rockstarness should almost be illegal. He is a social media man, entrepreneur, community engager, blogger, speaker, and creator of SOCIAL FRESH (http://socialfresh.com/). Social Fresh (and Jason) brings amazing speakers, facilitates incredible conversations, and gets people together to collaborate and learn from each other. His content is solid and consistent. Oh, and he works his butt off.

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@sarkatbur: Bio: My joys of southern living as a PR/marketing professional include family, friends, music, laughter, fashion, sports and a black lab. - Website: http://www.linkedin.com/in/sarahburris

I first met Sarah Burris at a #TLWT (Triangle Ladies Who Tweetup) and she was such a great person to talk to. I didn’t know very many people when I first arrived and she immediately started talking to me and we got along really well. Since then I have been following her on Twitter and she is one of the most engaged people I follow. She retweets awesome content, is a conversationalist, engages in the space, and creates great stuff of her own. She adds a personal touch to everything which I think is awesome.

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@ElizabethPW: Bio: Elizabeth Potts Weinstein: Speaker of Truth. Lover of Passion. Video Blogging Addict. Tweetup Connoisseur. People Loving Introvert. Truth Evangelist. – Website: http://elizabethpottsweinstein.com/

This woman is easily one of the most inspirational women on Twitter (and, arguably, in the social media space). I read her blog regularly and she is no bullsh*t, in your face, honest, and transparent (even when she doesn’t want to be). She video blogs, she writes, she inspires. This woman rocks and I really hope to meet her someday.

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Tell me: Who are YOU #FollowFriday’ing this week?

Word.

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Creepy phisherman.

Creepy phisherman.

My social media tip of the week this week SHOULD be common sense, but apparently, and alas, for some people, it is not.

STOP CLICKING THAT LINK!

You know the link I’m talking about. The link in your Facebook inbox, the tagged photo meme, your Twitter DM’s, etcetera, etcetera…

Here are some examples of what I am referring to and these are cut and paste DIRECTLY from my Twitter and Facebook inboxes (No worries, I have broken the links so that they don’t infect you):

  • Hey, I just added you to my Mafia family. You should accept my invitation! :) Click here:http://www.playmobsterworld.com/?refuid=32617401&source=friends_
  • We Only Have Space for 1000 Participants and Each Week We Are At Full Capacity So Don’t Delay and Register Right NOW! http://bit.ly/27vX3V
  • If Guy likes it, I will try it! RT @Guykawasaki I just tried this service… and it works! http://bit.ly/315yHe
  • Thanks for following me. Start making more money in 15 minutes: http://bit.ly/19nQze
  • “Hi, this you on here?”
  • “Your friend’s booty looks gooood in this video.”
  • “I found your old pictures from high school!”

No, you’re booty doesn’t look good in that video. No, your friend did NOT find your pictures from high school. And if they did, they wouldn’t just DM you a creepy link. These are what is known as PHISHING scams. No, not ploys to get you to listen to old Phish albums. Phishing scams are defined as (via Wikipedia):

In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging,[1] and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one.

Essentially, when you click that link that you SHOULD NOT CLICK, a tiny virus gets into your computer system and spreads that virus to all of your contacts (or sends a similar link out to people in your network hoping THEY, too, will click the link). And so on and so forth. That virus can steal ALL of your vital information, logins, usernames, passwords, and even credit card and personal information (like addresses, etc.)

Also, if you get an email or a direct message that asks you to change you password, put in your information, or update something, DON’T DO IT through that link. Some links sent to us look VERY real using real graphics, correct information, etc.

The FIRST thing you should do is manually access the website in question – meaning, click out of whatever window you are in, shut down your browser all the way, open up a new browser window, then type in the web address manually. Once you have accessed the site in question, if you REALLY do need to change something, it should say it when you login legitimately.

Also, the FTC has a great site on ways to protect yourself from confusing phishing scams.

So, EVEN IF you trust the person who has sent you the link, double check with them to make sure it is legit. I question my friends all the time just to be sure.

But seriously, stop clicking that link that says, “ROFL, is this you?! [insert spammy link here].” OF COURSE IT IS NOT YOU. Seriously, people? Who is clicking these links.

So, for the sake of all of us. Stop clicking that phishing link. You know the one I’m talking about.

Question: What examples have YOU seen of “good” phishing scams? And by “good,” I mean, they seem legitimate, but end up getting you. Why do YOU think people are clicking the links? What’s your opinion?

Word.

photo credit: pyromarketing

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Sure, all of us have spent many an hour perusing YouTube for that hilarious video of kittens on a roomba, or a dad getting hit in the nether regions, or that SNL sketch we all loved… And I’m sure some of you know about the advent of “career YouTubers” – people who are literally making a killing just by putting up YouTube videos.

Many people love incorporating video into their campaign, or message, or event, or whathaveyou. But you can’t just create a YouTube video or a YouTube channel and expect it to go viral in 24-hours. You can’t expect to become a YouTube celebrity overnight. Sure, creating video content is great, but if no one is watching it, then why do it? I’m by no means claiming that I am an expert. I love video blogging and putting up videos on YouTube, but my videos get a couple hundred views, maybe 1,000 views at best. I continue to do it because I love the work I do and frankly, it’s practice. I want to get better and the only way to get better is to screw up. [At the Social Media Business Forum I attended in October, I attended a panel on creating video content. Zach Ward wrote a great blog post about it to sum up.]

Well, “YouTube Celebrities” have become an entire niche and an entire industry. So, I just wanted to share a couple of the Rockstar YouTubers I, personally, follow and why I think they are so successful.

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PS22 Chorus – AGreggOfSociety

Subscribers: 16,983 - Videos: 294 – Channel Views: 499,053

Who: Okay, so the PS22 chorus isn’t making money through YouTube, because they are a bunch of 5th graders. They are phenomenal singers and are so incredibly inspiring. I just wanted to give them a shout out here because I think they rock. PLUS I wanted to share one of my favorite videos they have done.

Community Channel

Subscribers: 494,071 – Videos: Too many to count – Channel Views: 24,268,468

Who: Natalie is an Australian video blogger and YouTube personality. She talks about anything and everything. She does all her own filming, editing, writing, etc. She is the #1 most subscribed YouTuber in every category in Australia and she is in the Top 10 Most Subscribed on ALL of YouTube in the entire world.

What makes her so successful: Aside from her sick Australian accent, her appeal is definitely in her charisma and her charm. However, she is savvy and knows what works. Her videos are solid and consistent, she puts a lot of work into the quality of her videos, and she engages with her community… She ends EVERY video with a shoutout to her fans, she’ll feature fan questions and give answers, etc. She is involved. She also generates a ton of content – thus, getting people hooked and bringing them back again and again.

Why I like her: Of course I think she is really funny, but what I like best about her is that I try to learn from her. Obviously I don’t have the camera or editing skills that she does, but she is incredibly creative in that arena which is an arena I am not as comfortable in. I gain something new every time I watch one of her videos.

JuicyStar07

Subscribers: 165,589 – Videos: 122 – Channel Views: 8,441,025

Who: Blair “JuicyStar07″ is a 16-year-old (yes, 16) beauty guru. I had no idea until recently there is an entire niche on YouTube of “beauty gurus” who do make up tutorials, share products, do reviews, etc. It totally makes sense. But anyway, Blair is 16-years-old, and is a beauty guru. She posts a video anywhere from every day to twice a week. I just happened upon one of her videos one day, watched it, and actually learned something. (I am totally not ashamed to say that I learned something from a 16-year-old. By all means, she knows more about this stuff than I do. Teach me!)

What makes her so successful: She has only been on YouTube for a little over a year. She posted her FIRST beauty tutorial in July of 2008. Wow. She really became almost an overnight sensation. She has been featured in Seventeen magazine and in the New York Times. She is adorable, quirky, and honest – which I think are 3 attributes that make her appealing to a crowd of teenage girls (and quasi-makeup-inept 20-somethings) who want to know what the must-have eyeshadow for Fall is. She creates a ton of content and keeps her content fresh. She is now getting sent free makeup and hair products and Coach bags from different companies to review and talk about in her videos. She is a 16-year-old entrepreneur and incredibly smart. Way to go, Blair.

Why I like her: What I think is interesting about her is that she is not afraid to admit when she doesn’t know something about a product. She doesn’t claim to be an expert which I think is really admirable considering the world we live in where people are afraid to admit defeat. I think the other reason I like her videos is because she talks about something that I really know nothing about. And every girl secretly wants to be super girly. Yeah, I love to write. Yeah, I love comedy, Yeah, I love social media. BUT, I’m also a girl and I love to do my hair, and I love makeup. But I want someone to teach me how to do it. (Totally not ashamed in the least).

Sxephil

Subscribers: 775,325 – Videos: He posts one every day Mon-Fri for like 3 years. So, a lot. – Channel Views: 27,375,711

Who: Philly D is a video blogger who creates short (2-5 minutes), fast-paced, news-like videos. He talks about the headlines, celebrity gossip, his own life, anything. He is frank, abrupt, honest, and doesn’t take sh*t from anyone.

Why he is so successful: Aside from the fact that he posts SO much (like I said, he posts a video every day Monday-Friday), he is hilarious. His content is original, fun, and incredibly insightful. But he get straight to the point and doesn’t sugar coat anything. He isn’t afraid of offending anyone… he just tells it like it is. And I think that whether people love him or hate him, people respect him.

Why I like him: I’m not going to lie, I get a lot of my news from Philly D. What I also love is that he keeps his videos short and sweet. Sometimes I am way too lazy to sit and watch a video that is 16 minutes long. I like that I can count on Phil’s video to be less than 5 minutes, funny, and get me up to date on the latest headlines/news/gossip/stories/fun. And I like the standard-issue  monkey poster in the background.

iJustine

Subscribers: 290,525 – Videos: Again, a lot. – Channel Views: 6,772,209

Who: iJustine is a video blogger, YouTube personality, internet geek, APPLE LOVER (she seriously LOVES Steve Jobs), techie, and all around rockstar.

Why she is so successful: She has an awesome balance of quality content, hilarious videos, and originality. She lets her personality shine through in every video or blog post she does. (She also loves to dance). She found her niche: she loves Apple products, Steve Jobs, dancing, technology, photography, social media, and videos. So she takes all of those things and makes them her own. Again, consistency is key.

Why I like her: In a totally non-creepy way, I want to meet her and be friends with her. I think we’d get along. I’m fun. She’s fun. I’m cool. She’s cool. I’m saying, together, we could do some serious damage (in that we would crush the business world with our genius powers… or something like that). But in all seriousness, her content rocks. When I mentioned earlier that I wish I were better at creating videos and editing (etc.), I have learned a lot of easy to implement techniques from her.

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And no YouTuber blog post would be complete without mentioning… Fred. I am not officially including him in my list. I am simply going to link to his channel and let you decide for yourself. Fred is the #1 most subscribed YouTuber of all time on all of YouTube. This is a link to Fred’s channel. I want to know: why do YOU think he is so successful?

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TAKEAWAYS: So all of these YouTubers are not alike, yet they are all video rockstars, and all for completely different reasons. BUT there are a few common threads:

  • Quality content = people will want to watch your stuff
  • Consistency = the more you post on a consistent basis, the more people will return
  • Subscribers = the more people subscribe, the more they will keep coming back
  • Quantity = the more you post, the more there is for people to find

‘nuf said.

So, what do YOU guys think? Why do you think some of these people are totally rocking YouTube? What makes them so successful? Are there any YouTubers you, personally, follow? Why do you like them?

Tell me about some of the rockstars you love.

Word.

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I like to write. A lot. And sometimes 140-characters are just not enough characters for me to describe why these rockstars are so rockstary that you should follow them.

@ChuckHester – Chuck is the Communications Director for an e-mail marketing company, iContact. He is a ROCKSTAR on LinkedIn and facilitates an awesome meetup called LinkedIn Live! He provides great content, great commentary, and great insight.

@wellsonemedia - Steve Wells is a local sales and marketing specialist located in the Triangle region of North Carolina. He is awesome because he really engages in the community. He provides quality content, promotes the hell out of other people, and is hilarious. I really appreciate everything he says.

@thepitbbq - I have never even been to The Pit BBQ, but I am planning a trip out to Raleigh just so I can put a “face” to a “name.” I have been following them on Twitter and watching how they are totally owning the social space. They engage their customers, they engage their audience, and they do it right. @1918, Phil Buckley (no relation), wrote a great case study about how The Pit is using social media in a positive way. Businesses can learn a thing or two from The Pit BBQ.

@glowbird - Lisa is a speaker, writer, and awesome mom. I first met her at a #Triangle Ladies Who Tweetup. Since then I have been reading her blog and following her tweets and this woman is the bomb dot com. She really knows how to balance between sharing, generating, and commenting. She rules.

@Seiden – I just got an uber exclusive (well, I don’t know about uber exclusive, but I like to think it is) copy of Jason Seiden’s new book “How to Self-Destruct.” He is a speaker, author, coach, and awesome dude. I’m pretty pumped to learn how to self-destruct.

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Who are you #FollowFridaying this week?

Word.

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December is here. We are less than 30 days away from the year 2010. Holy crap. Where did 2009 go? My thought is 2010 is going to go by even faster. What are we going to do with the time that flies? goal

So here’s my idea/tip of the week: Instead of making “New Years Resolutions” how about setting “Big Life Goals”? Let’s be honest, I’ve found that most New Years Resolutions aren’t really ever kept. Well, at least I’m bad at keeping mine.

So take the time to think about the things that you are looking to accomplish and set your goals high. Very high. My theory is the higher you set your goals and the more you work to achieve those big goals – the more rewards and achievements you will get along the way. Think of each little step you take to achieve that big goal, as a little goal in and of itself.

For example:

Do you like to write? Set a big goal of publishing a book. You might not publish your book in 2010, but you can take the necessary steps to get there.

Are you looking to get in shape? Set a goal of running a marathon. Sure, you might not be able to run the 26.2 miles, but I guarantee you’ll find yourself in better shape just by trying.

Do you want to buy a house? Maybe you aren’t necessarily in a financial state to buy a house yet, but by taking small steps to get rid of debt and putting a little bit in savings each month, you’ll get there sooner than you know it.

My point is, don’t sell yourself short. Don’t make a resolution that you’ll only keep for 10 days. Set a goal that will change your life. Dream big.

Let me ask: What goals are you going to set for yourself this year?

Word.

photo courtesy of ANU.

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