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Business with Purpose Podcast EP 103: Alexandra Douwes, Purpose Generation

Business with Purpose Podcast EP 103: Alexandra Douwes, Purpose Generation

The term millennial gets a bad rap these days. Millennials are thought to be entitled, lazy, self-serving, wasteful, but here’s the thing, let’s be honest: those types of people exist in every generation, ever. That is not a new trait that’s unique to the millennial generation. In fact, the more I learn from and speak with people in the millennial generation, the more I’m finding the opposite to be the case. Millennials care about their impact, millennials want to buck the status quo, and rally for change, and improve their communities, and be active and involved in the process. They are do-ers, they’re the next generation, and it’s time that we start partnering with them to make stuff happen. But interestingly enough, some of our cultures most iconic brands and companies have zero clue how to interact with, or market to millennials. When it comes to millennials, they are out of touch.

My guest today saw an opportunity to fix that. Alexandra Douwes is the founder of Purpose Generation, a millennial strategy and insights company, that helps large iconic brands better understand and engage the next generation of consumers and talent. This is one of the most unique companies I’ve ever had on the show, and I loved, loved, loved everything about this conversation. I wanted to let you know that there is something we talk about in the show that Alexandra is launching next month, and we have a unique coupon code and opportunity for you to participate in it.

ON THE IMPACT OF MILLENNIALS

The importance of researching the consumer trends of millennials is really vital for businesses in the modern age. On top of this, really understanding the fact that millennials are searching for deeper meaning in their everyday, from their work, to their purchases, this sets the trend for companies to implement meaning and impact into their business models.

ON FINDING PURPOSE

Wouldn’t it be incredible, at 24 or 25, to have a clear map of your passions and aspirations, that can then lead you in your life direction? Alexandra talks about the concept behind The Purpose Playbook, a collection of resources, content, and inspiration to help millennials live on purpose.

SCALING IMPACT

Sometimes making true impact requires both a mental and physical shift. Beginning to invest in making a difference at a younger age has proven the millennial generation to have a leg up on impact, allowing them to be the perfect consumer market to educate businesses on how to follow suit.

About Alexandra Douwes, Founder of Purpose Generation:

Alexandra is the cofounder of Purpose Generation and Purpose Playbook, two companies committed to discovering the “why” behind people and businesses. Purpose Generation is a millennial insights and strategy firm that helps iconic brands better understand and engage the next generation of consumers and talent. In her role as Head of Strategy & Operations, she helps the old guard navigate a new world of on-demand technologies, innovative work environments, triple bottom lines, portfolio careers and fostering intrapreneurship. Purpose Playbook is a digital destination for inspirational content and tactical resources to help people live more purposeful, purpose-filled lives.

CONNECT WITH ALEXANDRA

 

  • Website: http://www.purposeplaybook.com/
  • Instagram: https://www.instagram.com/purpose_playbook/

  • Facebook: https://www.facebook.com/thepurposeplaybook

  • Pinterest: https://www.pinterest.com/purposeplaybook/

     

For the Purpose Playbook, use the coupon code “MOLLY”  for 25% off the Find Your Purpose Course.

 

  • Find Your Purpose by Purpose Playbook is an 11-module course that offers you a roadmap to living a more purposeful, purpose-filled life. Whether you feel stuck and uninspired, or are simply struggling to choose where to invest your time and energy, this course will help you identify what matters most and how to build a life around that.
  • Head to www.findyourpurposecourse.com for more information.  
  • The course will open for pre-enrollment on August 21st and course materials will become available on September 10th. Enrollment closes on September 14th. If you use the coupon code before September 10th, you can take advantage of early bird pricing which is an ADDITIONAL discount (just $59 total).

 

Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off!

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

Subscribe to the Business with Purpose podcast (and I’d love it if you left a review** on iTunes!)

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    1. Launch Apple’s Podcast app.
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    3. Enter “Business with Purpose“
    4. Tap the blue Search key at the bottom right.
    5. Tap the Blue album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
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Selah Farm Thanksgiving 2023 ✅
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

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Selah Farm Thanksgiving 2023 ✅ 
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

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I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

She’s been gone 21 years, but it feels like I blinked.

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She’s been gone 21 years, but it feels like I blinked.

God is in the details.

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God is in the details.

Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

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Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

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Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there.
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace.
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed.
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established.
8️⃣ visiting grandma
9️⃣ with my mama

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My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there. 
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace. 
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed. 
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established. 
8️⃣ visiting grandma
9️⃣ with my mama

👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

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👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

Go Heels!

Kid’s first Carolina game ☑️

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Go Heels! 

Kid’s first Carolina game ☑️

30 years ago, I was nearly eight years old, and there I stood amongst a large crowd on a hot July day. I watched my mom, (in the video she’s in the blue dress on the right) as she stood alongside General Colin Powell, then-Senator John Kerry, Diane Carlson Evans, and more as she held a shovel in her hand and broke ground on our country’s first-ever monument to honor American military women: the Vietnam Women’s Memorial on the National Mall. A few months later, I stood in a larger crowd on a much cooler day in November and watched as that monument was unveiled.

Even in my eight-year-old ignorance, I knew how much the day meant to her as I’d watched her and Diane and so many other women fight so tirelessly for their fellow women veterans to be given the recognition and honor they so deserved.

This upcoming Veteran’s Day weekend marks 30 years since the unveiling of that monument, and I’m honored and humbled and endlessly grateful that this weekend, I will get to be there to represent my mom. I was asked to speak at the women’s memorial on Saturday morning and share my mom’s story. If she were still here, she would be there, just like she was every other Veteran’s Day.

I’m thankful that I’ll get to bring along my husband and kids and that they’ll get to stand in the cold just like I did all those years ago, but I pray that they know what a legacy their grandmother left and how even though she’s been gone 21 years, her memory lives on. I pray that the words I share honor her and all the other incredibly strong and brave women she served alongside in Vietnam.

If you’re in the DC area, I’d love to see you there. The storytelling ceremony will be from 9am-11am at the Women’s Memorial with a larger ceremony at the Wall at 1pm.

Side note - what I love most about this video clip is, you can hear my mom laugh. If you listen for the incredibly loud laughter… that’s her. ❤️

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30 years ago, I was nearly eight years old, and there I stood amongst a large crowd on a hot July day. I watched my mom, (in the video she’s in the blue dress on the right) as she stood alongside General Colin Powell, then-Senator John Kerry, Diane Carlson Evans,  and more as she held a shovel in her hand and broke ground on our country’s first-ever monument to honor American military women: the Vietnam Women’s Memorial on the National Mall. A few months later, I stood in a larger crowd on a much cooler day in November and watched as that monument was unveiled. 

Even in my eight-year-old ignorance, I knew how much the day meant to her as I’d watched her and Diane and so many other women fight so tirelessly for their fellow women veterans to be given the recognition and honor they so deserved. 

This upcoming Veteran’s Day weekend marks 30 years since the unveiling of that monument, and I’m honored and humbled and endlessly grateful that this weekend, I will get to be there to represent my mom. I was asked to speak at the women’s memorial on Saturday morning and share my mom’s story. If she were still here, she would be there, just like she was every other Veteran’s Day. 

I’m thankful that I’ll get to bring along my husband and kids and that they’ll get to stand in the cold just like I did all those years ago, but I pray that they know what a legacy their grandmother left and how even though she’s been gone 21 years, her memory lives on. I pray that the words I share honor her and all the other incredibly strong and brave women she served alongside in Vietnam. 

If you’re in the DC area, I’d love to see you there. The storytelling ceremony will be from 9am-11am at the Women’s Memorial with a larger ceremony at the Wall at 1pm.

Side note - what I love most about this video clip is, you can hear my mom laugh. If you listen for the incredibly loud laughter… that’s her. ❤️
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