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The Power to Change the Status Quo | Business with Purpose Podcast EP 134: Amy Ann Cadwell, The Good Trade

The Power to Change the Status Quo | Business with Purpose Podcast EP 134: Amy Ann Cadwell, The Good Trade

Today’s Purpose:

Maybe you want to get into ethical fashion, but you’re not sure where to start. Meet Amy Ann Cadwell, the Co-Founder and CEO of The Good Trade. The Good Trade is a digital media and lifestyle brand publication that covers sustainable fashion. Amy Ann joins us to tell her story and share with you how your purchases can truly work toward alleviating poverty and suffering for marginalized communities.

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  • The Power to Change the Status Quo | Business with Purpose Podcast EP 134: Amy Ann Cadwell, The Good Trade
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(Click the featured times below to jump forward in the episode)

Things You Don’t Want To Miss:

Meet Today’s Guest.

  • 1:19 – Amy Ann Cadwell is the Co-Founder and CEO of The Good Trade. She founded The Good Trade in Los Angeles in 2014. It’s a digital media and lifestyle brand publication that covers sustainable fashion and lifestyle.

The Amy Ann 101.

  • 2:45 – Amy Ann first pursued social change as an academic interest. She studied development economics and along the way became interested in micro-finance and entrepreneurship as sustainable solutions for poverty alleviation. As a result, she received her master’s degree in social entrepreneurship. During this time, Amy Ann watched the Netflix documentary, The True Cost. It showed her the dark underbelly of fast fashion, and it convicted her to leverage her graduate work toward solving labor issues and promoting sustainability in the fashion industry. She subsequently founded The Good Trade in 2014.

The Power Of One.  

  • 8:13 – You might be thinking, “I’m just one person. Does it really matter where I shop?” We need to combat that mentality because the truth is, you do have an impact on change. As consumers, we’re collectively capable of making huge shifts in global, economic power, and it starts with one. As consumers, we must question the status quo and support companies that align with our values. Consider what you’re bringing into your home.

Do Your Purchases Serve A Purpose?

  • 12:40 – No, we’re not asking you to become a minimalist. However, we would encourage you think about whether you’re purchasing with a purpose. We have a skewed idea of how many things we need in our lives to live comfortably, and our purchases can have detrimental impacts upon those who created those items. Ironically, the more stuff you have, the less satisfaction you’ll probably receive out of a particular item.

Something To Write About. 

  • 14:45 – Amy Ann always had a desire to write and create. She leveraged that interest for her passion for sustainable development. She and her husband started a blog about popular local businesses as a hobby while she was in graduate school. When she moved to Los Angeles, they sold the publication, and she decided to start over with a new digital publication centered around her work.

Transforming A Passion Project Into A Publication. 

  • 20:00 – The Good Trade began as a side hustle. It was a full year before Amy Ann began thinking of it as a serious business, but she soon began seeing the momentum behind her content. She wanted to dedicate more attention to sustainable fashion, so she developed a studio of writers toward the cause as she and her husband built the organization.

How To Get Started. 

  • 22:18 – If you’ve never read The Good Trade, take the baby step of subscribing to their newsletter. It’s released daily, and it’s a place to get some of The Good Trade’s best content. The Good Trade covers everything from fashion and beauty to lifestyle and travel. It’s become a community of women looking to make an impact.

A Lightbulb Moment. 

  • 25:00 – Amy Ann was first convicted The True Cost. Now, as she receives reader feedback, she’s constantly reminded of the millions of people who care on an individual level about sustainable fashion. She sees how individuals can join together as a collective and become a powerful impetus for change.

Getting To Know Our Guest:

  • 30:18 – We quiz Amy Ann on her unusual talents, spirit animals, and favorite cheesy songs. We’ll also travel back in time for a visit with America’s favorite roommates.

A Memorable Moment:

As consumers we have a responsibility to question the status quo and support companies and lifestyle decisions that align with our own personal values. - Amy Ann Cadwell
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The Power to Change the Status Quo | Business with Purpose Podcast EP 134: Amy Ann Cadwell, The Good Trade

Meet Your Guest:

Amy Ann Cadwell is the Co-Founder and CEO of The Good Trade. She co-founded The Good Trade in Los Angeles in 2014. It’s a digital media and lifestyle brand covering sustainable fashion and lifestyle.

Created for those seeking to live an inspired and intentional life, The Good Trade was built on the fundamental idea that consumers are capable of driving significant social change through their everyday purchases, consumer preferences, and lifestyle choices.

Website: www.thegoodtrade.com

Facebook: @thegoodtrade

Instagram: @thegoodtrade

Twitter: @thegoodtrade

Pinterest: The Good Trade

Additional Resources:

Your Host: Molly Stillman

Website: www.stillbeingmolly.com

Instagram: @stillbeingmolly

Facebook: @stillbeingmolly

Podcast Instagram: @businesswithpurposepodcast

Twitter: @stillbeingmolly

Podcast Facebook: @businesswithpurposepodcast

Click To Subscribe To The “Business With Purpose” Podcast:

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Selah Farm Thanksgiving 2023 ✅
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

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Selah Farm Thanksgiving 2023 ✅ 
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

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I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

She’s been gone 21 years, but it feels like I blinked.

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She’s been gone 21 years, but it feels like I blinked.

God is in the details.

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God is in the details.

Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

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Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

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Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there.
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace.
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed.
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established.
8️⃣ visiting grandma
9️⃣ with my mama

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My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there. 
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace. 
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed. 
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established. 
8️⃣ visiting grandma
9️⃣ with my mama

👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

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👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

Go Heels!

Kid’s first Carolina game ☑️

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Go Heels! 

Kid’s first Carolina game ☑️

30 years ago, I was nearly eight years old, and there I stood amongst a large crowd on a hot July day. I watched my mom, (in the video she’s in the blue dress on the right) as she stood alongside General Colin Powell, then-Senator John Kerry, Diane Carlson Evans, and more as she held a shovel in her hand and broke ground on our country’s first-ever monument to honor American military women: the Vietnam Women’s Memorial on the National Mall. A few months later, I stood in a larger crowd on a much cooler day in November and watched as that monument was unveiled.

Even in my eight-year-old ignorance, I knew how much the day meant to her as I’d watched her and Diane and so many other women fight so tirelessly for their fellow women veterans to be given the recognition and honor they so deserved.

This upcoming Veteran’s Day weekend marks 30 years since the unveiling of that monument, and I’m honored and humbled and endlessly grateful that this weekend, I will get to be there to represent my mom. I was asked to speak at the women’s memorial on Saturday morning and share my mom’s story. If she were still here, she would be there, just like she was every other Veteran’s Day.

I’m thankful that I’ll get to bring along my husband and kids and that they’ll get to stand in the cold just like I did all those years ago, but I pray that they know what a legacy their grandmother left and how even though she’s been gone 21 years, her memory lives on. I pray that the words I share honor her and all the other incredibly strong and brave women she served alongside in Vietnam.

If you’re in the DC area, I’d love to see you there. The storytelling ceremony will be from 9am-11am at the Women’s Memorial with a larger ceremony at the Wall at 1pm.

Side note - what I love most about this video clip is, you can hear my mom laugh. If you listen for the incredibly loud laughter… that’s her. ❤️

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30 years ago, I was nearly eight years old, and there I stood amongst a large crowd on a hot July day. I watched my mom, (in the video she’s in the blue dress on the right) as she stood alongside General Colin Powell, then-Senator John Kerry, Diane Carlson Evans,  and more as she held a shovel in her hand and broke ground on our country’s first-ever monument to honor American military women: the Vietnam Women’s Memorial on the National Mall. A few months later, I stood in a larger crowd on a much cooler day in November and watched as that monument was unveiled. 

Even in my eight-year-old ignorance, I knew how much the day meant to her as I’d watched her and Diane and so many other women fight so tirelessly for their fellow women veterans to be given the recognition and honor they so deserved. 

This upcoming Veteran’s Day weekend marks 30 years since the unveiling of that monument, and I’m honored and humbled and endlessly grateful that this weekend, I will get to be there to represent my mom. I was asked to speak at the women’s memorial on Saturday morning and share my mom’s story. If she were still here, she would be there, just like she was every other Veteran’s Day. 

I’m thankful that I’ll get to bring along my husband and kids and that they’ll get to stand in the cold just like I did all those years ago, but I pray that they know what a legacy their grandmother left and how even though she’s been gone 21 years, her memory lives on. I pray that the words I share honor her and all the other incredibly strong and brave women she served alongside in Vietnam. 

If you’re in the DC area, I’d love to see you there. The storytelling ceremony will be from 9am-11am at the Women’s Memorial with a larger ceremony at the Wall at 1pm.

Side note - what I love most about this video clip is, you can hear my mom laugh. If you listen for the incredibly loud laughter… that’s her. ❤️
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