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Still Being Molly

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR ethical fashion by popular North Carolina blogger and podcaster Still Being Molly

People like to ask me when and how I got started talking about sustainable and ethical fashion. It’s definitely been a process for me over the years and I don’t claim to know it all or be perfect by any means. When I really started learning about the ins and outs of the fashion industry and how harmful it is and how WE are just contributing to it… I knew I had to do something. I knew I had to do my part. Because, believe it or not, one person can make a difference. The ripple effect we all have on each other can make an impact. 

My guest this week is April Auger Perrin, the founder of All Awear, a website dedicated to connecting consumers with the ethical fashion industry! You know ethical fashion is a topic that I love and I can talk about for hours on end. This was a great chat and I know you’ll love it!

ABOUT APRIL:

April Auger Perrin began her professional career at the Sorensen Institute for Political Leadership at the University of Virginia as the Director of Programs and also served in a similar position at the statewide executive leadership program, Lead Virginia. In her work with political and organizational leaders, she recognized the importance of personal branding and public perception. Using her background in public relations, fashion, and her knowledge of perception and image management, April has delivered numerous presentations on the impact of personal brand and image management. 

She intensified her research and skills by becoming an ICF certified coach. Additionally, she was trained as a personal stylist under the tutelage of Stacy London of the “What Not to Wear” TV show. A few of the organizations that April has had the privilege of working with are: CFA Institute, University of Virginia, Junior League of Charlottesville, State Farm Insurance Companies, and Merrill Lynch.   

April has a Masters Degree in Non-Profit Studies from the University of Richmond, where she wrote her thesis on fashion-related social entrepreneurship. In June 2017, she launched All Awear as a culmination of her work in fashion, styling, and the nonprofit sector. All Awear is a website designed to inspire and connect consumers to ethical fashion brands as well as educating them on the importance of conscious consumerism. Travel and volunteering with her husband are two of the ways she enjoys her free time. 

CONNECT WITH APRIL:

  • http://allawear.com/
  • https://www.facebook.com/allawear/
  • https://www.instagram.com/all_awear/
  • https://www.pinterest.com/ALL_AWEAR/

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy

Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

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Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

It had to be done. #babygoats #circleoflife #lionking

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It had to be done. #babygoats #circleoflife #lionking
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  • Home
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