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Business with Purpose Podcast EP 122: Kassia Binkowski, One K Creative

Business with Purpose Podcast EP 122: Kassia Binkowski, One K Creative

I love meeting people who see a need and they fill it. They see an area that they can specialize in or an area that is underserved in this world and they just do it. They don’t make excuses, they don’t come up with reasons why it won’t work, they just go for it. They find solutions, not excuses. They make a way instead of just saying that it can’t be done. My guest today saw a need to elevate the voices of social impact companies and decided to fill it. My guest this week is Kassia Binkowski, the founder of One K Creative, a full-service studio that works to tell a story for companies and social impact brands that have a social change component.

A CIRCUITOUS ROUTE

Kassia grew up in a huge and supportive family in the midwest. She had traveled a lot domestically as a child, but not much internationally. When she had the opportunity to travel to East Africa, her eyes were thrown wide open to the reality of poverty. This was her first exposure to social injustice on a personal, intimate level, and it led her to delving into the world of public health. Kassia wanted to look at the community systems and the social systems that were influencing health outcomes. She got her Master’s in Public Health and spent years working with the maternal a child health space. When she and her husband decided to move from Seattle, Washington (the Public Health mecca of the United States) to Boulder, Colorado (where they knew they wanted to be and raise a family, but a public health desert), Kassia knew she had to get creative. She was hired as a communications director for a non-profit that was doing education work in Guatemala. Kassia had never done communications and marketing on a professional level, but the non-profit trusted her cultural knowledge and background so much that the door opened for her. She loved the work she was doing! Kassia flourished and began getting inquiries from other organizations about her design work. She began to realize that there was space for a studio that exclusively focused on social impact organizations.

THE VISION

One K Creative was born as a result. One K Creative works with clients who have a social or environmental mission, regardless of whether they are for-profit, non-profit, social-responsibility, etc. It simply has to be a cause that their team cares about. One K Creative produces the content that drives these organization’s audiences towards action. While they started out primarily doing writing and graphic design, their services have now expanded to include photography and film. They originally were called One Thousand Design – a nod to the phrase “a picture is worth a thousand words.” Kassia always wanted to build a creative studio that was bigger than herself, and she has wildly succeeded.

COMMUNITY BUILDING

Maybe it is a photo or an audio-clip in an email. Maybe it is a film that gives you a glance at production in a completely different country. Finding connection–that is exactly what Kassia and One K Creative find so motivating. They seek to help audiences empathize with a cause whether or not they have had a direct connection to it. It is both a challenge and One K Creative’s storytelling sweet spot.

About Kassia, founder of One K Creative:

Kassia Binkowski grew up in Madison, WI and traveled her way around the world to Boulder, CO which she now calls home. Nestled against the Rocky Mountains, Kassia supports innovative organizations from Colorado to Kathmandu tell stories of social change. Kassia is an eternal optimist, backroad wanderer, and founder of One K Creative.

CONNECT WITH KASSIA

  • Website: http://onekcreative.com/
  • Facebook: /onekcreative
  • Instagram: @onekcreative
  • Email: info@onethousanddesign.com

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Help me pick a new headshot! After almost 6 years I finally got updated headshots and one gets to go on the back of my book! I’m very indecisive so help me pick, if you are so inclined.

Shoutout to the amazing @stellaandbirdiephotography for the new pics and to @kns.ellis for her makeup magic. #authorphotos #headshots

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Help me pick a new headshot! After almost 6 years I finally got updated headshots and one gets to go on the back of my book! I’m very indecisive so help me pick, if you are so inclined. 

Shoutout to the amazing @stellaandbirdiephotography for the new pics and to @kns.ellis for her makeup magic. #authorphotos #headshots

Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more.

What both / and are you sitting in today?

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Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more. 

What both / and are you sitting in today?

Selah Farm Thanksgiving 2023 ✅
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

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Selah Farm Thanksgiving 2023 ✅ 
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

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I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

She’s been gone 21 years, but it feels like I blinked.

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She’s been gone 21 years, but it feels like I blinked.

God is in the details.

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God is in the details.

Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

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Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

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Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there.
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace.
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed.
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established.
8️⃣ visiting grandma
9️⃣ with my mama

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My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there. 
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace. 
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed. 
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established. 
8️⃣ visiting grandma
9️⃣ with my mama

👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

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👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings
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