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Still Being Molly

Business with Purpose Podcast EP 106: Mary Sue Papale, Ashbury Skies

Business with Purpose Podcast EP 106: Mary Sue Papale, Ashbury Skies

A common thread I’ve discovered through interviewing so many social entrepreneurs is that they worked at a particular field that isn’t inherently social conscious and they realized, something had to be done to change it or make it better. They weren’t just going to sit back and say, “Oh that’s a terrible problem, someone should really do something about that.” So, more often than not, they left that job to do something and be a part of the solution.

My guest this week is Mary Sue Papale, the founder of Ashbury Skies. Mary’s upbringing and career background have greatly influenced the way she runs her business today and she has now developed a brand new shoe called the Bendy Shoe. It’s an athleisure shoe that is adorable, but it is completely ethical from start to finish. All the materials, the people that make the shoes – everything from start to finish is completely ethical. She shares all about her story today and I can’t wait for you to hear this conversation.

A COG IN THE WHEEL

Mary Sue Papale got her beginnings working for a fast fashion company – first in manufacturing and then on the buying side of things. She felt like she was a cog in the wheel of fast fashion, even in a time before the faults of fast fashion were truly realized.  During her time working for this fast fashion company, she visited a tannery making kidskin leather. She was lead into the back of the tannery building, where she saw a small pond. She noticed that the pond was purple. They were dumping waste into a pond behind the building, and her employer went so far as to laugh about the situation. Mary Sue knew that she needed to be a part of the solution.

MADE TO ORDER

Mary Sue decided she no longer wanted to be a part of fast fashion. She had a sinking spell about the kind of work she was doing, and how unsustainable it was. She decided to step aside, even without an alternate plan in place. After much thought, she created Ashbury Skies – a small online shoe store for independent shoe designers. Most of her goods were made to order, rather than made in mass quantities. She sought to take part in the changing tides of ecommerce – taking advantage of the fact that a beautiful online shoe store could compete with larger retailers.

AMERICAN SOURCING FOR A MODERN SHOE

She eventually sought out to find a shoe that was great-looking, comfortable, flexible, and could be made in the US. In the last year she has been working incredibly hard on a major project – The Bendy Shoe – a shoe with a conscious. The Bendy Shoe is entirely ethically crafted in Los Angeles. Ashbury Skies wants their company to be authentic, and to be real. They are keeping production right in their backyard, making it kinder and gentler on the planet.

About Mary Sue Papale, Founder of  Ashbury Skies:

Mary Sue is co-founder of Ashbury Skies and the Bendy: A shoe with a conscience. Prior to this she held senior management positions in Footwear and Accessories in buying and production for Esprit, Red Envelope and Bebe. Her fascinating story is about how unknowingly she played a part in the explosion of fast fashion and mass consumerism, as we know it today. After finally reconciling that she was a cog in the wheel for these reckless business practices, she stepped aside and launched her own shoe business in 2011. Ashbury Skies is a unique curated assortment of shoes for small independent designers. Most recently she created a modern comfort shoe, made in California, that is launching this summer. She now invites women to join in the revolution of rethinking fast fashion.

CONNECT WITH SABRINA

  • Website: https://www.ashburyskies.com/
  • Preorder the Bendy
  • Instagram: @ashburyskies
  • Facebook: Ashbury Skies
  • Twitter: @ashburyskies
  • LinkedIn: Ashbury Skies | Mary Sue Papale

Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off!

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

76 3
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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy

Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

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Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

It had to be done. #babygoats #circleoflife #lionking

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It had to be done. #babygoats #circleoflife #lionking
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