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Business with Purpose Podcast EP 107: Ryan McCarty, Culture of Good

Business with Purpose Podcast EP 107: Ryan McCarty, Culture of Good


I talk all the time about the importance of having a “why” in your business. Having a “why” is that foundation that every business owner should build their business upon. Simply because, when the rough patches come (which they will) and when the business gets hard (which it will), having a strong “why” behind what you do helps push past those challenges. A lot of businesses can struggle with this, or maybe, the “why” gets lost in the “what”–the “what they are doing.” But today’s guest is helping businesses, and people, get back to their “why,” so that they can do better at doing their “what.”

My guest this week is Ryan McCarty, the co-founder of Culture of Good, a program that teaches other businesses to increase employee engagement, by encouraging employees to bring their souls to work. But let me tell you, Culture of Good is about so much more, and I can’t possibly sum it up in just a blurb, so you’re going to have to listen to the show.

[click_to_tweet tweet=”“How do I live my life in a way that I can find a greater sense of meaning and purpose?” @cultureofgood #businesswithpurposepodcast” quote=”“How do I live my life in a way that I can find a greater sense of meaning and purpose?” @cultureofgood #businesswithpurposepodcast”]

FINDING MEANING IN TRAGEDY

Ryan’s story has a very tragic beginning. As a child, he was faced with the reality of how broken our world is. His mother was diagnosed with paranoid schizophrenia, while his father–a Vietnam veteran–was a heroin addict. When Ryan was six years old, his mother committed suicide. Following that tragedy, his father got clean, re-married, and found sanctuary in his faith. Ryan began to discover that a lot of purpose came from the pain he had experienced as a young child. From that point forward, he was led to church and doing meaningful work. His family was always giving back and doing good–from collecting food and clothes for the needy, to volunteering their time. He felt this was his full-time purpose, and he went into ministry. Ryan became a pastor and worked to tie his life into the notion that you can find a sense of meaning behind your life, and leverage your work in that way. He knew what he wanted to do with his life, and threw his entire life into that space.

[click_to_tweet tweet=”“You know what really matters in this life, is what we do for others.” @cultureofgood Ryan McCarty #businesswithpurposepodcast” quote=”“You know what really matters in this life, is what we do for others.” @cultureofgood Ryan McCarty #businesswithpurposepodcast”]Business with Purpose Podcast EP 107: Ryan McCarty, Culture of Good

BUSINESS WITH PURPOSE

Ryan’s philosophy is that we find meaning in our own lives when we do good for others. While his career began with ministry, he now finds himself in the corporate world–in the “Business with Purpose” sector. It all began one day, when Ryan was giving a sermon on the importance of finding your “why.” Unbenounced to him, a very important businessman was in the audience. He came up to Ryan afterwards and said that he wanted to learn more, because he felt that his employees needed to know their “why”. They sat down over chips and salsa and talked about this man’s exponentially-growing business. One of the large risks of a growing business is that you lose what made you special when you started: culture. This businessman wanted to give his employees a sense of purpose, so his company could rediscover its culture. During their conversation, Ryan surprised himself, by asking the businessman to hire him to help his employees connect to their “why,” and Culture of Good was born.

[click_to_tweet tweet=”“I just want to use my life in a way that makes the world a better place and I’m still searching for that sense of meaning. I believe that happens when we do good for others.” @cultureofgood #businesswithpurposepodcast” quote=”“I just want to use my life in a way that makes the world a better place and I’m still searching for that sense of meaning. I believe that happens when we do good for others.” @cultureofgood #businesswithpurposepodcast”]Business with Purpose Podcast EP 107: Ryan McCarty, Culture of Good

BRING YOUR SOUL TO WORK: WHAT IS YOUR ‘WHY’?

Ryan was looking for a way to connect employees on an emotional level, so he began working with what he knew best: giving back. He sought to create an emotional disruption in the workplace. It needed to be more than a typical corporate day of service, it needed to be driven into the DNA of the business: the culture. His experience with this first company was incredibly successful. It was results-based and had a huge return on investment. Ryan wanted to replicate this success with other companies, and wrote a book with the aim of creating a replicable structure for this “culture of good.”  Ryan wants companies to encourage employees to bring their souls to work–their “why’s”. He has launched an incredible number of tools for companies, with the aim of helping them reshape and redefine their company’s culture–into a culture of good.

[click_to_tweet tweet=”“If you don’t know your ‘why’ then you are missing this greater sense of purpose, and you won’t be fulfilled in your work, and your life, and your family.” @cultureofgood #businesswithpurposepodcast” quote=”“If you don’t know your ‘why’ then you are missing this greater sense of purpose, and you won’t be fulfilled in your work, and your life, and your family.” @cultureofgood”]Business with Purpose Podcast EP 107: Ryan McCarty, Culture of Good

About Ryan McCarty, Co-Founder of  Culture of Good:

Ryan McCarty is an author, speaker, storyteller and the co-founder of Culture of Good, Inc.

His book, Build A Culture of Good, teaches companies how to unleash results by letting their employees bring their souls to work. Ryan’s work has been featured in Huffington Post, Inc.com, People, Forbes and more. He is also featured on podcasts regularly for his profound message on operating your business and living your life with a soul.

With more than 20 years of leadership experience in full-time ministry and nonprofit work, Ryan helps guide for-profit companies how to lead their businesses with a meaningful “why.” He has experienced that with the right attitude and passion, businesses can be profitable and have a purpose.

Ryan believes every leader and employee can leverage their daily work to discover their life calling by building their own culture of good and making the world a better place.

CONNECT WITH RYAN

  • Website: http://cultureofgood.com/
  • Instagram: @cultureofgood
  • Facebook: Culture of Good
  • Twitter: @cultureofgood
  • LinkedIn: Culture of Good | Ryan McCarty
  • Youtube: Culture of Good

Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off!

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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**Want to know how to leave a review of the Business with Purpose Podcast on iTunes from your iPhone or iPad?

    1. Launch Apple’s Podcast app.
    2. Tap the Search tab.
    3. Enter “Business with Purpose“
    4. Tap the blue Search key at the bottom right.
    5. Tap the Blue album art for the podcast.
    6. Tap the Reviews tab.
    7. Tap Write a Review at the bottom.
    8. Enter your iTunes password to login.
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Help me pick a new headshot! After almost 6 years I finally got updated headshots and one gets to go on the back of my book! I’m very indecisive so help me pick, if you are so inclined.

Shoutout to the amazing @stellaandbirdiephotography for the new pics and to @kns.ellis for her makeup magic. #authorphotos #headshots

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Help me pick a new headshot! After almost 6 years I finally got updated headshots and one gets to go on the back of my book! I’m very indecisive so help me pick, if you are so inclined. 

Shoutout to the amazing @stellaandbirdiephotography for the new pics and to @kns.ellis for her makeup magic. #authorphotos #headshots

Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more.

What both / and are you sitting in today?

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Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more. 

What both / and are you sitting in today?

Selah Farm Thanksgiving 2023 ✅
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

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Selah Farm Thanksgiving 2023 ✅ 
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

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I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

She’s been gone 21 years, but it feels like I blinked.

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She’s been gone 21 years, but it feels like I blinked.

God is in the details.

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God is in the details.

Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

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Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

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Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there.
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace.
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed.
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established.
8️⃣ visiting grandma
9️⃣ with my mama

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My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there. 
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace. 
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed. 
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established. 
8️⃣ visiting grandma
9️⃣ with my mama

👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

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👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings
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