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Fundraising with Purpose | Business with Purpose Podcast EP 232: Carol Fassino, FairTrade Caravans

Fundraising with Purpose | Business with Purpose Podcast EP 232: Carol Fassino, Fair Trade Caravans

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  • Fundraising with Purpose | Business with Purpose Podcast EP 232: Carol Fassino, FairTrade Caravans
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Click a timestamp below to be taken to the exact spot in the episode…

If you went to public school or played sports growing up in the U.S., you remember fundraisers – the wrapping paper, popcorn, catalogues, etc. We all have these memories. 

Fundraisers are important to help organizations raise money, but what if we changed the way that we fundraise? What if we made an impact not only for the organizations that we’re raising money for but also the people making the things we are selling?

My guest today is Carol Fassino who created Fair Trade Caravans, which provides transparent information about products’ origins, stories behind the artisans and farmers and how the products are priced. 

3:14 – Meet Carol Fassino

  • Carol came from a structured world, including public schools and working in the electronics industry. She worked in the corporate world until a few years ago. 
  • She never wanted to climb the corporate ladder and had a lucky opportunity to reevaluate what she wanted to do with the second half of her career. She wanted to make a difference. 
  • She decided fair trade fundraising was the way to go.

11:15 – How Carol started her company

  • She explored how to start the company online instead of visiting schools one by one.
  • “It is so hard to get past the initial 10 people that love your idea, that are related to you, that are friends with you. You go out there, and you think everyone is going to embrace that idea, and they don’t,” said Carol.

16:14 – Response and feedback

  • The feedback and response to Carol’s business have been great, and her business has grown. 

23:25 – A lasting impact

  • It starts with us as adults to teach children how products are made and teach them about fair trade. 
  • “We’re trying to make fair trade a global mission through empowering a caring community of doers,” said Carol. 

25:17 – How do the fundraisers work?

  • People can set up their fundraiser online with all the products they want, including their logo and how much they want to raise. 
  • Carol sends the school a check for 25% of the product sale.
  • The challenge we’ve had is getting the word out and promoting the fundraisers.

27:55 – A diverse product line

  • Carol has a diverse product line, including home decor, jewelry, coffee, tea, etc.
  • Carol sells products between $15 and $40.

31:37 – Get to know Carol

  • Carol is a big reader and reads the newspaper every morning. She also likes lighter fiction and historical fiction.
  • Her favorite song – Total Eclipse of the Heart
  • Her favorite meal – something with a lot of flavor

FEATURED QUOTES

“It is so hard to get past the initial 10 people that love your idea, that are related to you, that are friends with you. You go out there, and you think everyone is going to embrace that idea, and they don’t.” – Carol

“We’re trying to make fair trade a global mission through empowering a caring community of doers.” – Carol

https://www.fairtradecaravans.com/

Thank you to our partner of the show, MamaSuds!
How much time do you spend reading labels? A lot right? MamaSuds would like to help you take the stress of research out of your life with their truly safe, non-toxic household cleaning collection. They have everything you need to keep your family and your home clean and safe. If you’ve seen my Instagram Stories, you know I love their laundry soap! The best part is that they use plants and minerals to make their products- NOTHING SYNTHETIC. The head mama at MamaSuds is Michelle Smith and she has spent a crazy amount of time tracking down exceptional ingredients so they are not only safe for you and your family but sustainable for the planet. MamaSuds wants to inspire you to live a smart, healthy and sustainable life that brings you joy and peace of mind. Try them out at www.mamasuds.com and use code MOLLY for 15% off your order!

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Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

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Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

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🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy
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