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Shoes For Kids, Created By a Kid | Business with Purpose Podcast EP 236: Carter Waugh, Critts Shoes

Shoes For Kids, Created By a Kid | Business with Purpose Podcast EP 236: Carter Waugh, Critts Shoes

Shoes For Kids, Created By a Kid | Business with Purpose Podcast EP 236: Carter Waugh, Critts Shoes

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  • Shoes For Kids, Created By a Kid | Business with Purpose Podcast EP 236: Carter Waugh, Critts Shoes
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Click a timestamp below to be taken to the exact spot in the episode…

Think back to when you were a kid. Do you remember your flip-flops falling off and scraping your feet along the concrete? Guess what? Kids still have this problem. 

My guest today took his own footwear problem and decided to actually do something about it. Carter Waugh, 11, is the founder of Critts, a customizable flip-flop clog hybrid designed for running, jumping and climbing. His dad, Ryan, also joins us for the interview. 

2:53 – Carter 101

  • He loves lacrosse, skateboarding, golf, tennis, sometimes basketball, and, of course, designing shoes.
  • Carter was on a family vacation in the Caribbean. He wasn’t happy with his flip-flops or Crocs and asked his dad, Ryan, if he could design his own shoe, called a Flip Critt.
  • His dad told him to create a business plan.

5:30 – Ryan’s reaction

  • Ryan was amazed by his son’s business plan and drawing and his emotional intelligence

9:50 – How Carter designed the Flip Critt

  • Carter didn’t realize how time consuming and difficult it would be to design a shoe
  • He met with a Los Angeles shoe consultant, who helped with the process, and then met with manufacturing consultants in China

19:02 – What Carter has learned

  • At first, Carter thought, “Wham, bam, I’m done.” But the shoe-making process took longer than he realized.
  • “At first I was just like, ‘It’s a cool idea. I might not be able to do it. I mean, I’m like 8. Who makes a shoe when they’re 8?’ But once I got into it, I started liking shoes. I started liking them a lot.”
  • Besides learning a lot about shoes, he has also learned a lot about doing interviews and talking with adults.

23:18 – What Carter’s parents have learned

  • Ryan said he has learned more from his son than his son has learned from him.
  • He says his son is a special human who sees the good in everybody and everything around him. 
  • Carter’s initial mission statement was: “To spread happiness, safety and security to all critters.”

26:22 – Carter’s methods

  • Carter’s approach to life is refreshing and fascinating, according to his dad.
  • He wants the business to be simple so people can enjoy his shoes.

32:02 – Critts Cares

  • Carter has created Critts Cares. Every time someone buys a pair of Critts shoes, $2 goes back to his old elementary school. 

33:45 – Get to know Carter

  • What song hypes him up? Lil Nas X, Holiday
  • What actor should play him? Someone with orange hair, obviously

FEATURED QUOTES

“This was a real life thing, organically, that came out of the mind of an 8-year-old that was like, ‘Wow!’” – Ryan

“After a while, like two years, I finally perfected it to what I have today. And now I’m selling it and hearing tons of feedback on it … and a lot of people love it.” – Carter

“At first I was just like, ‘It’s a cool idea. I might not be able to do it. I mean, I’m like 8. Who makes a shoe when they’re 8?’ But once I got into it, I started liking shoes. I started liking them a lot.” – Carter

Shoes For Kids, Created By a Kid | Business with Purpose Podcast EP 236: Carter Waugh, Critts Shoes

LINKS:

https://critts.com/

ABOUT CARTER: 

Founder, visionary and overall goofball is a talented 11 year old named Carter “Critt” Waugh. He is a very active leader with an active imagination.  He loves sports and is a talented lacrosse attackman. He loves his friends, his family and basically he loves anything that gets him dirty and sweaty. He has been the perfect test subject for his creation.

Thank you to our partner of the show, MamaSuds!
How much time do you spend reading labels? A lot right? MamaSuds would like to help you take the stress of research out of your life with their truly safe, non-toxic household cleaning collection. They have everything you need to keep your family and your home clean and safe. If you’ve seen my Instagram Stories, you know I love their laundry soap! The best part is that they use plants and minerals to make their products- NOTHING SYNTHETIC. The head mama at MamaSuds is Michelle Smith and she has spent a crazy amount of time tracking down exceptional ingredients so they are not only safe for you and your family but sustainable for the planet. MamaSuds wants to inspire you to live a smart, healthy and sustainable life that brings you joy and peace of mind. Try them out at www.mamasuds.com and use code MOLLY for 15% off your order!

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy

Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

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Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

It had to be done. #babygoats #circleoflife #lionking

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It had to be done. #babygoats #circleoflife #lionking
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