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A Business of Stewardship & Radical Generosity | Business with Purpose Podcast EP 305: Cody Foster, Advisors Excel

A Business of Stewardship & Radical Generosity | Business with Purpose Podcast EP 305: Cody Foster, Advisors Excel

A Business of Stewardship & Radical Generosity | Business with Purpose Podcast EP 305: Cody Foster, Advisors Excel

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  • A Business of Stewardship & Radical Generosity | Business with Purpose Podcast EP 305: Cody Foster, Advisors Excel
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Click a timestamp below to be taken to the exact spot in the episode…

My guest today is Cody Foster, the co-founder of Advisors Excel in Topeka, Kan. His company has a mission of helping good financial advisors become great business owners so they can help people enjoy an amazing retirement.

Since they were founded in 2005, they’ve grown from three founders to about 800 employees, making them one of the largest employers in Topeka. They’ve been named a great place to work for four years. 

5:10 – Cody 101

  • Advisors Excel sits between financial advisors and insurance and investment companies they access products through.
  • Cody dreamed of working with a professional sports team. But in college, his grandma declared bankruptcy on a business. He wanted to learn more about money and financial services.

7:20 – How does Advisors Excel work?

  • It’s the simplest business model, but hard to explain.
  • Advisors Excel represents about 50 different insurance companies, like Nationwide, etc. Financial advisors go through Cody’s company to work with the insurance companies.

13:53 – Healthy paranoia

  • Cody has a healthy paranoia, knowing that he has to keep growing and developing.
  • As the leader, you have to be the most committed to your personal growth and development. 

20:50 – Lessons learned about money

  • If you inherit money but haven’t done things to develop as a person, you will struggle.
  • You need to grow into a person who can handle major responsibilities.
  • Cody didn’t grow up with a lot of money, so he is able to be content no matter how much money he has.

26:44 – Being generous

  • Financially successful people tend to be more generous.
  • Instead of talking about being generous, show people how to do it.

38:47 – Employees and strangers

  • Cody read a book about Andrew Carnegie, who did not treat his workers well but was very generous with strangers.
  • It blows Cody’s mind when bosses treat strangers better than their employees.

50:46 – College visits

  • Cody was struck by how college visits with his son were so different. Some colleges took extra care to make potential students feel special. 
  • That can translate to your business.

56:30 – Jones Project

  • Josh Jones was a close friend of Cody’s and a key team member. He struggled with mental health issues and took his life last year.
  • On June 1, the Jones Project launched to help more people. 

1:03:00 – Get to know you

  • Has he ever been nervous to interview anyone? Yes, President Bush
  • Favorite TV show as a kid? Andy Griffith Show

FEATURED QUOTES

In my ideal, dream world, nobody would know who I am. I’m actually a lot more of an introvert than an extrovert. 

I have been able to model generosity in action and inspire other people. 

I wish we told more stories about the companies and the people that are super generous, because they outweigh those that are not.

As the leader, you have to be the most committed to your personal growth and development.

The happiest people tend to be the most generous people.

CONNECT:

  • https://www.advisorsexcel.com/?rel=Logo
  • https://twitter.com/codygfoster

Thank you to our partners of the show!

Are you looking to clean up your household cleaning products this year? MamaSuds would like to help! The best way is to simply start with one product. Every time you run out of a specific cleaning product, replace it with a non-toxic one. Another tip, purchase a product that has multiple uses. The MamaSuds Collection has many multiple use products (castile soap or the toilet bombs are just a few!). Their blog has lots of great tips and a castile soap recipe that you can print and make a lot of your own effective cleaners! Give them a try at www.mamasuds.com and don’t forget to use the coupon code MOLLY for 15% off your order!

I’d like to thank our other partner of the show and that’s Tradlands. Tradlands is an INCREDIBLE sustainable fashion brand that believes in clothing that you can live in NOW and love forever. Clothing that not only makes you feel like your best self, but also fits in a way that flatters. Their gorgeous dresses, pants, tops, and more are designed to move with you throughout your busy days. Their Nico dress is my dress in a love language —not only does it have sleeves, but also POCKETS and you know how I feel about dresses with pockets. I love how comfortable and stylish each piece – and they come in colors like classic neutrals or vibrant hues. One of the things I love most about Tradlands is their focus on sustainability and creating small batch clothing that lasts… they never over produce what they make and focus on only the highest quality materials. And you know how much I love supporting small businesses, too. Check them out at https://tradlands.com/businesswithpurpose and use the code MOLLY20 for 20% off!

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Six years ago I felt God calling me to go to Seminary. I ignored that call, coming up with excuse after excuse as to why I shouldn’t or why I *couldn’t* do it. Then in 2024, God swung the door to attend @denverseminary wide open to join the Women’s Leadership Cohort and practically shoved me through.

I’m finishing my first full year and just completed my first residency week on campus studying the Epistles and Revelation. I didn’t know what to expect walking into this week, but any expectation I COULD have had was completely blown away.

To study under the brilliant Dr. Joey Dodson (@jrrdodson) and guests like @preston.sprinkle, @madisonpiercephd, @studies_in_revelation, and more was incredible. To learn alongside some of the most brilliant women I’ve ever met was a gift.

I’m leaving with even more questions than I arrived with, but also more assurance that I am PRECISELY where I am supposed to be. I can’t help but smile thinking about the Apostle Paul learning that in 2025 a group of WOMEN are studying the Word of God and how much that would delight him. I pray I steward this responsibility well. #womeninseminary #densem #denverseminary #seminary #densemwlc #womensleadershipcohort

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Six years ago I felt God calling me to go to Seminary. I ignored that call, coming up with excuse after excuse as to why I shouldn’t or why I *couldn’t* do it. Then in 2024, God swung the door to attend @denverseminary wide open to join the Women’s Leadership Cohort and practically shoved me through. 

I’m finishing my first full year and just completed my first residency week on campus studying the Epistles and Revelation. I didn’t know what to expect walking into this week, but any expectation I COULD have had was completely blown away. 

To study under the brilliant Dr. Joey Dodson (@jrrdodson) and guests like @preston.sprinkle, @madisonpiercephd, @studies_in_revelation, and more was incredible. To learn alongside some of the most brilliant women I’ve ever met was a gift. 

I’m leaving with even more questions than I arrived with, but also more assurance that I am PRECISELY where I am supposed to be. I can’t help but smile thinking about the Apostle Paul learning that in 2025 a group of WOMEN are studying the Word of God and how much that would delight him. I pray I steward this responsibility well. #womeninseminary #densem #denverseminary #seminary #densemwlc #womensleadershipcohort

“Let the strength of your passion match the depth of your study.”
-Preston Sprinkle

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“Let the strength of your passion match the depth of your study.”
-Preston Sprinkle

Two days in to my seminary residency week at @denverseminary and I feel like I’ve aged 1,000 years in oddly the best way.

What a gift, what a joy, what a PRIVILEGE to study God’s word under some of the greatest scholars of our day alongside the most brilliant group of women.

We are being stretched, challenged, affirmed, convicted, and shaped. Nary a one of us will leave this place the same.

But isn’t that the goal? To encounter Christ and walk away different every single time.

To God be the glory. #denverseminary #womeninseminary #womensleadershipcohort #densemwlc

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Two days in to my seminary residency week at @denverseminary and I feel like I’ve aged 1,000 years in oddly the best way. 

What a gift, what a joy, what a PRIVILEGE to study God’s word under some of the greatest scholars of our day alongside the most brilliant group of women. 

We are being stretched, challenged, affirmed, convicted, and shaped. Nary a one of us will leave this place the same. 

But isn’t that the goal? To encounter Christ and walk away different every single time. 

To God be the glory. #denverseminary #womeninseminary #womensleadershipcohort #densemwlc

Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

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Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

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🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!
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