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How to Build a Business with Passion | Business with Purpose Podcast EP 271: Grant Trahant, Causeartist

How to Build a Business with Passion | Business with Purpose Podcast EP 271: Grant Trahant, Causeartist

How to Build a Business with Passion | Business with Purpose Podcast EP 271: Grant Trahant, Causeartist

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  • How to Build a Business with Passion | Business with Purpose Podcast EP 271: Grant Trahant, Causeartist
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Click a timestamp below to be taken to the exact spot in the episode…

My guest this week is Grant Trahant. He is the founder of Causeartist, a global community of conscious consumers, social entrepreneurs, business leaders, and the individuals who support them, who believe social enterprise can positively impact the world.

Causeartist’s founder, Grant Trahant, grew up in New Orleans, where he was introduced to social issues at an early age. He became fascinated by the idea that businesses could solve societal challenges — skipping over the need for political intervention. 

He began seeking out social entrepreneurs to learn more about what they were doing and how he could be involved, and uncovered a bustling world of enterprises determined to make the world better through business. 

Today, Causeartist has told the stories of hundreds of brands and business leaders to people in more than 200 countries. Grant operates Causeartist with a growing team of media experts, writers, and editors, all of whom are passionate about improving systems and lives through the power of social enterprise.

4:42 – Grant 101

  • He created Causeartist 8 years old to showcase ethical and sustainable alternatives. 
  • As the years go by, consumers want to understand more about what they buy. 

11:55 – From the beginning

  • Bridget Hilton, founder of LSTN Headphones, is a good example of someone Grant has known from the beginning and watched her growth. 
  • You don’t have to be doing $5 million in revenue to make an impact and have a good business. 

16:09 – How to become successful

  • There is so much technology to develop something that could scale really well with just you. 
  • The barrier to entry is to start your own thing. You can scale ecommerce very quickly. 
  • Don’t start too big with too many products. What do you want to see in the market that doesn’t exist?
  • Don’t make it complicated. The best brands and companies Grant has seen have started with one product. 

22:23 – Hurdles

  • Passion always helps, especially if you love what you do. The bad times come and go. 
  • Little wins mean the world and can help you keep going. 

30:19 – Life-changing stories

  • Grant’s friend Trinity is one of the most inspirational people he knows. Trinity grew up in the slums of Uganda and was living on the streets. He was saved by a group and given a laptop. Technology changed his life.

35:59 – Job creation vs. career creation

  • How do we create careers instead of just jobs?

38:28 – Get to know you

  • Most played playlist? Lo-fi music – no words and very chill acoustics
  • Something we would never guess about him? He’s massively double jointed

FEATURED QUOTES

One product can turn into an entire business. 

As the years go by, consumers want to understand more about what they buy. 

You don’t have to be doing $5 million in revenue to make an impact and have a good business.

Don’t make it complicated. The best brands and companies I’ve seen have started with one product. 

CONNECT WITH GRANT:

  • https://causeartist.com/

ABOUT GRANT TRAHANT:

👋  Grant is the founder of Causeartist, one of the most influential impact business platforms in the world. Since 2013, Causeartist has been read in over 200 countries. Grant has personally interviewed over 650 impact entrepreneurs from around the world, highlighting innovations in ethical fashion, climate change, ethical technology, impact investing, and sustainable travel. (Also recently launched www.impactinvestor.io)

👋  Grant is also a professional Web Designer and Developer, specializing in building e-commerce solutions for startups, modernizing platforms and donation funnels for nonprofits and NGOs. Grant also consults with startups and businesses on how to create a media brand within their companies infrastructure to drive new customer acquisition and customer retention through content marketing and high quality SEO content.

👋  Grant is also a proud partner and advisor to Charity Charge. The Charity Charge Mastercard is the only credit card program created specifically for nonprofits and is now benefiting over 1,000 organizations across the country.

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Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more.

What both / and are you sitting in today?

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Here are a few things I know to be true:
👉🏼 we can be having the time of our lives while also experiencing great disappointments
👉🏼 we can laugh so hard our stomachs hurt while in the depths of grief
👉🏼 we can feel confident in the work (or art) we’ve created while also fighting the battle of imposter syndrome
👉🏼 we can feel grateful for the life we are living while also lamenting that which we’ve lost
👉🏼 we can lament the life we are living while being grateful for where we’ve come from
👉🏼 we can document a really fantastic hair day and then also document the horrors of how we feel when we have the stomach bug (swipe for a real life example) 🤣

The beauty and brutality of life is in the both / and, not the either / or. And if we are blessed to live long enough, we will experience all those things and so much more. 

What both / and are you sitting in today?

Selah Farm Thanksgiving 2023 ✅
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

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Selah Farm Thanksgiving 2023 ✅ 
Carrying on the tradition my parents started so many decades ago. Love breaking bread with family, friends, strangers, international students, and more. Missing some family today, but feeling thankful. 🧡

I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

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I thank God every single day that social media didn’t exist in 2003. #highschoolthenandnow

She’s been gone 21 years, but it feels like I blinked.

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She’s been gone 21 years, but it feels like I blinked.

God is in the details.

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God is in the details.

Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

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Happy 30th Anniversary to the Vietnam Women’s Memorial! What an incredible day with incredible veteran friends. I pray that I was able to honor my mom 🇺🇸 She should have been here. ❤️

Happy Veteran’s Day to all who have so selflessly served. ❤️

Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

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Today was so special. I had the privilege of representing my mom as she was posthumously honored (among six other incredible women veterans) at the Military Women’s Memorial at Arlington National Cemetery @womensmemorial. I was able to reconnect with and hug so many dear sister and brother Vietnam veterans that I hadn’t seen in a few decades. We hugged, laughed, and cried as we shared stories.

We ended the night with a candlelight ceremony at the Vietnam Veteran’s Women’s Memorial. And to answer your question, no.. I can’t get through listening to taps while I watch as a bunch of retired Veterans salute. 😭

This weekend, instead of taking advantage of mattress sales, thank a veteran for his or her service. 🇺🇸 #veteransday🇺🇸

My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there.
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace.
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed.
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established.
8️⃣ visiting grandma
9️⃣ with my mama

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My once in a decade “visiting where I grew up” photo dump 👉🏼

1️⃣ where I carved my name in the cement of the sidewalks I lobbied the town council for when I was 8
2️⃣ in front of my childhood home
3️⃣ on my sidewalks. Yes. They are mine. I put them there. 
4️⃣ crying in front of the abandoned Tortilla Factory. May it rest in peace. 
5️⃣ peering in the windows of the Tortilla Factory - the back room where the Tuesday night Folk Club met every week. Literally hasn’t changed in the 12 years it’s been closed. 
6️⃣ downtown Herndon
7️⃣ at the Veteran’s memorial in downtown Herndon that my mom helped to dedicate when it was established. 
8️⃣ visiting grandma
9️⃣ with my mama

👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

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👇🏼SHARE IN THE COMMENTS: what or who are you grateful for? Tag them and tell them why! 🩵 #countyourblessings #countingmyblessings

Go Heels!

Kid’s first Carolina game ☑️

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Go Heels! 

Kid’s first Carolina game ☑️
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