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Business with Purpose Podcast EP 94: Kathleen Kelly Janus, Author, Social Entrepreneur

Business with Purpose Podcast EP 95: Kathleen Kelly Janus, Author and Social Entrepreneur

With today’s social media world and our abundance of information that’s thrown our way, we can very easily get discouraged about the world around us. Sometimes we feel like there’s so much hurt and sadness in the world, and we get overwhelmed, we feel like the apocalypse is nigh. But the truth is, it’s just not true. Yes, there are bad things in the world, but there’s also so much good, and there’s so much room for good! There are so many people and businesses changing and impacting lives, and sometimes the space between a person’s success or failure when it comes to doing good is just a matter of support or education or access to the right resources. The fact is, we cannot change the world on our own. We were made to do it in community.

My guest this week is Kathleen Kelly Janus, an award-winning social entrepreneur, author, and lecturer at Stanford University. As an expert on philanthropy, millennial engagement, and scaling early-stage organizations, her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, TechCrunch, and the San Francisco Chronicle. She is the co-founder of Spark, the largest network of millennial donors in the world. Based in the heart of Silicon Valley, her book Social Startup Success features best practices for  early-stage, nonprofit organizations based on a 5 year research project interviewing hundreds of top-performing social entrepreneurs. Kathleen is one of those people that I instantly felt smarter just by talking with her. But in all seriousness, her passion is infectious and I loved my chat with Kathleen, and I know you will too!

[click_to_tweet tweet=”“In my research, one of the biggest takeaways for me was that the best social entrepreneurs fall in love with the problem and not the solution itself.” @kkellyjanus #businesswithpurposepodcast” quote=”“In my research, one of the biggest takeaways for me was that the best social entrepreneurs fall in love with the problem and not the solution itself.” @kkellyjanus #businesswithpurposepodcast”]

RISE OF SOCIAL ENTREPRENEURSHIP

More and more companies these days are developing social impact programs, and for good reason. According to Kathleen, 85% of millennials ask about a company’s social impact program before taking a job, which is changing the role of business in the social sphere. Kathleen explains why she believes that soon all entrepreneurship will be in pursuit of the greater good.

[click_to_tweet tweet=”“You cannot build a movement if you cannot tell a good story.” @kkellyjanus #businesswithpurposepodcast” quote=”“You cannot build a movement if you cannot tell a good story.” @kkellyjanus #businesswithpurposepodcast”]

GETTING KIDS INVOLVED

From an early age, both Kathleen and I were raised on the idea of helping others, which has driven us to instill the same values in our own kiddos. Children understand so much more than we give them credit for, and explaining the realities of the ways other people live is so important in kids’ growth. Kathleen and I talk about how philanthropy plays a role in our own kids’ lives.

[click_to_tweet tweet=”“We believe that philanthropy is something that starts now, it’s not something that happens much later in life when if you’re lucky and have some extra pennies to give.” @kkellyjanus #businesswithpurposepodcast” quote=”“We believe that philanthropy is something that starts now, it’s not something that happens much later in life when if you’re lucky and have some extra pennies to give.” @kkellyjanus #businesswithpurposepodcast”]

SHARING THE STORY

At so many fundraising events, I see too much focus on raising money for a cause and not enough focus on the cause itself. Kathleen brings up the idea that in order to to build a movement, an organization must be able to tell a story. Organizations so often fail in this area, skipping the details or leaving out the passions and the personal connections are a part of the cause. The organizations who focus on the community and tell a good story are always the best organizations.

About Kathleen Kelly Janus, Co-founder of Spark and Author of  Social Startup Success:

Kathleen Kelly Janus is an award-winning social entrepreneur, author and lecturer at Stanford University. As an expert on philanthropy, millennial engagement and scaling early stage organizations, her work has been featured in the Wall Street Journal, Huffington Post, Stanford Social Innovation Review, TechCrunch and the San Francisco Chronicle. She is the co-founder of Spark, the largest network of millennial donors in the world. Based in the heart of the Silicon Valley, her forthcoming book, Social Startup Success, features best practices for early stage nonprofit organizations based on a five-year research project interviewing hundreds of top-performing social entrepreneurs.

About Social Startup Success:

What Nobel Peace Prize winner Muhammad Yunus is calling an “important catalyst for training the next generation of social entrepreneurs on how to change the world,” Social Startup Success: How the Best Nonprofits Launch, Scale Up and Make a Difference, by Stanford lecturer and Spark Co-Founder Kathleen Kelly Janus, is a guidebook for how to achieve breakthrough impact in the nonprofit sector. For the past five years, Janus has traveled the country visiting the founders, leadership teams, and funders of dozens social entrepreneurs, both newcomers and veterans in the field, including the leaders of Teach for America, City Year, DonorsChoose and charity:water. The book features her findings, detailing best practices for testing ideas, measuring impact, funding experimentation, leading collectively and storytelling with purpose. Social Startup Success is a social entrepreneurship’s essential playbook; the first definitive guide to solving the problem of nonprofit scale.

CONNECT WITH KATHLEEN:

  • Spark Website
  • Kathleen’s Website
  • Social Startup Success
  • Twitter: @kkellyjanus
  • Facebook: Kathleen Kelly Janus
  • LinkedIn: Kathleen Kelly Janus

Special thanks to CAUSEBOX for sponsoring this week’s Business with Purpose podcast. Use coupon code MOLLY for $15 off!

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy

Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

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Our annual “we don’t just wear farm clothes” outing. #aewsos2025 #advisorsexcel

It had to be done. #babygoats #circleoflife #lionking

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It had to be done. #babygoats #circleoflife #lionking
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