The Unexpected Power of Selflessness | Business with Purpose Podcast EP 244: Richard Lui, Author, MSNBC

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My guest this week is Richard Lui. As a veteran journalist, he has spent more than 30 years in television, film, technology and business. He previously worked with CNN Worldwide and is currently at MSNBC. He is the first Asian American man to anchor a daily national cable news program. He just released his first Book, “Enough About Me: The Unexpected Power of Selflessness.”

5:17 – Richard 101

• Richard says he has lived a life of zigging and zagging. He has worked in many different fields, including small business, technology, Fortune 500 and journalism. 

7:16 – What led him to journalism?

• He says his family encouraged him to be open to life, which is why he has worked in several different jobs.

11:03 – Selfishness pandemic

• Richard’s goal was to create an anti-self-help book. He says the idea that we are living through a selfish pandemic is real. 
• He wanted to dig into the topic in an approachable way without being too heady.

16:42 – Generous people are happier and live longer

• Gratitude is the healthy cousin of selflessness. It’s giving, it’s vulnerable. 
• When you send a gratitude letter to someone, you get a personal benefit by thinking of others. 
• Studies show you’ll live longer, look better, be happier.
• One chapter in Richard’s book is called “Goodness is Gorgeous,” because you look better when you are generous.

27:30 – Reminding himself about selflessness

• Even though he wrote a book about selflessness, Richard sometimes has to remind himself to practice what he writes about.

32:54 – Stories that stick with him

• In Ferguson, Mo., a man’s store was looted every night, but he still opened every morning. Richard asked the man why he continued opening the store, and the man said he kept opening for his customers because they needed him. 

36:05 – What’s on the horizon?

• Richard wants to do a project about caregiving and look at organizational selflessness. 

38:07 – Get to know Richard

• What child’s movie scarred him? Christmas Story
• Something you would never guess about him? He has a bunny

FEATURED QUOTES

“Who knows what’s next? … Anything’s possible.” – Richard

“Our goal was to create an anti-self-help book.” – Richard

“Gratitude is the healthy cousin of selflessness. It’s giving, it’s vulnerable.” – Richard

https://richardlui.com/

About Richard Lui:

Veteran journalist Richard Lui has more than 30 years in television, film, technology and business. Currently at MSNBC and previously with CNN Worldwide, he is the first Asian American man to anchor a daily national cable news program, and a team Emmy and Peabody winner. In addition to journalism, Richard’s 15-year business career involves a fintech patent and launching six tech brands over three business cycles. He has lived, worked, and volunteered on every continent. Richard is a Celebrity Champion for the Alzheimer’s Association, Caregiving Champion for AARP and Caregiving Ambassador for BrightFocus Foundation. His first book, Enough About Me: The Unexpected Power of Selflessness, releases in March 2021.

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