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Why Shopping Small Matters | Business with Purpose Podcast EP 294: Stephanie Edwards, Jubilee Trading Co. & Highland Ridge Decor

Why Shopping Small Matters | Business with Purpose Podcast EP 294: Stephanie Edwards, Jubilee Trading Co. & Highland Ridge Decor

Why Shopping Small Matters | Business with Purpose Podcast EP 294: Stephanie Edwards, Jubilee Trading Co. & Highland Ridge Decor

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  • Why Shopping Small Matters | Business with Purpose Podcast EP 294: Stephanie Edwards, Jubilee Trading Co. & Highland Ridge Decor
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Click a timestamp below to be taken to the exact spot in the episode…

My guest this week is my dear friend Stephanie Edwards, the founder of Jubilee Trading Company, an ethical trade brand that blends traditional Moroccan leather working with modern trends to create elevated goods that elevate lives. 

Jubilee partners with a small group of artisans in one rural community to create opportunity and impact that ripples out to the surrounding area. 

Stephanie started her journey of wanting to make high quality pieces to serve her customers while being a busy mom working from home. While she did not have much control over her day while wrangling two kids under two, she did have control over what went on her walls; and when her space was serene and inspiring, her day felt that way, too. 

She had a deep desire for items she sold to have a bigger purpose than being beautiful and inspiring; she wanted to impact others. 

6:01 – Stephanie 101

  • She grew up on a multi-generational farm, and she spent her summers working on the farm driving tractors. 
  • Although she was never given an allowance, she always worked and tracked her hours to get paid. 
  • Stephanie wanted to be a journalist, traveling and telling stories. But she realized it was the people on the ground making the most difference. 

14:50 – Starting a business

  • Stephanie’s parents didn’t have a college fund for her. They helped her start a corn maze and pumpkin patch business so she could work and pay her way through college. 

22:33 – Dreaming of an artisan business

  • She always dreamed of having an artisan business focused on sustainability. 
  • Stephanie realized she could build something for herself slowly and not lose a lot of money. 

25:19 – Tedx talk

  • Stephanie gave a Tedx talk about the power consumers have with their purchases. 
  • Small-scale businesses and entrepreneurship can really make a difference, not just the big companies.  

33:02 – Biggest challenges

  • Aside from the pandemic, the biggest challenge Stephanie has faced is working with people across the world who speak different languages. 

39:38 – Going to Morocco

  • Stephanie loves to travel, but going to Morocco to meet people she had been working with was a dream come true.

42:08 – What’s on the horizon?

  • She’s launching a new summer collection, and she’s working with an interior designer to fill holes in their product offerings. 
  • They’re launching pillows, among other new items.

44:06 – Get to know you

  • Guilty pleasure? Quiet time and watching Ted Lasso
  • Business she would start? A greenhouse

FEATURED QUOTES

I can build something for myself and not really lose a lot of money by making a mistake if you start slow. 

Now we know what stores want, because we’ve got some obvious best sellers. 

I’m excited to be really intentional and start channeling some good business mindsets. 

CONNECT:

  • https://jubileetradingco.com/
  • Highland Ridge Decor
  • https://www.youtube.com/watch?v=f78IE59RtWk

About Stephanie:

Stephanie grew up on a farm in rural Estill Springs, TN. Little did she know that the entrepreneurial spirit of her family ruined her for any traditional career path. After studying Journalism and Art at the University of Tennessee, she moved to another tiny town, Leoma, TN, where she lives with her husband and two kids and runs her handmade business online. What began as a freelance graphic design business evolved into two e-commerce brands, Highland Ridge Decor and Jubilee Trading Co. As a handmade business owner, she loves advocating for conscious consumerism.

Thank you to our partner of the show!

Are you looking to clean up your household cleaning products this year? MamaSuds would like to help! The best way is to simply start with one product. Every time you run out of a specific cleaning product, replace it with a non-toxic one. Another tip, purchase a product that has multiple uses. The MamaSuds Collection has many multiple use products (castile soap or the toilet bombs are just a few!). Their blog has lots of great tips and a castile soap recipe that you can print and make a lot of your own effective cleaners! Give them a try at www.mamasuds.com and don’t forget to use the coupon code MOLLY for 15% off your order! 

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Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

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Our girl graduated fifth grade today and sang the National Anthem 🥹 And yes, I was a blubbery mess. I’m so grateful God saw fit for me to be her mama. We are so proud of the amazing young woman she’s becoming. #lillstillhomemovies

🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

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🇺🇸 ❤️ remembering her and all those who gave their lives in service to their country.

Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

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Spam texts are like a box of chocolates… I just start replying with Forrest Gump quotes ‘til they leave me alone. #spamtexts #lifeislikeaboxofchocolates

He is risen indeed! ✝️

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He is risen indeed! ✝️

It’s wild out here in these pollen streets. #thepollening 🤧

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It’s wild out here in these pollen streets. #thepollening 🤧

🎊 ONE WHOLE YEAR 🎉

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried.

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me.

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉

#ifidontlaughillcry #iidlic #nelsonbooks

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🎊 ONE WHOLE YEAR 🎉 

My debut memoir, “If I Don’t Laugh, I’ll Cry” has been out in the world for one whole year today. Writing this book was hard and holy work, and it’s been such a joy to see how many of you have laughed, cried, and laughed till you cried. 

Thank you for the support of this book. ❤️

If you’ve read it, would you do me a *huge* favor and leave a review on Amazon and Goodreads? And would you share the book with a friend or on social media? It would mean the world to me. 

And if you haven’t picked up a copy or downloaded the audiobook yet, what are you waiting for? 😉 

#ifidontlaughillcry #iidlic #nelsonbooks

Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

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Nine is fine! Happy birthday to the sweetest, kindest, funniest, smartest, best basketball playing boy we know! We love you, buddy roe!

13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary

📷 @katelynjames

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13 years of being married to the best man I know. Life with you is more than I ever could have dreamed. I love you, J. 🤍 #happyanniversary 

📷 @katelynjames

And the people of God said… AMEN!

#leviticus #allfatisthelords #biblerecap #biblehumor

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And the people of God said… AMEN! 

#leviticus #allfatisthelords #biblerecap #biblehumor

I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly.

Would he love snuggling or be a boy who only wanted hugs on his terms?

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that?

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday.

7 years. 🤍 #elijahtimothy

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I often wonder if he’d be a red head like Amos or if he’d be musically gifted like Lilly. 

Would he love snuggling or be a boy who only wanted hugs on his terms? 

Would his eyes be brown like his dad’s or would he be covered in freckles?

What would his laugh sound like? Who would be his best friend? What would his favorite book be? Would he say Gen Alpha slang words like sigma and skibidi or would he love his mom too much to do that? 

Would I be mommy or mama or mom to him?

So many questions I won’t get to answers to on this side of heaven. But I think about him today, just like every day, and I hope he’s getting a slice of strawberry cake for his heavenly birthday. 

7 years. 🤍 #elijahtimothy
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