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Still Being Molly

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR ethical fashion by popular North Carolina blogger and podcaster Still Being Molly

People like to ask me when and how I got started talking about sustainable and ethical fashion. It’s definitely been a process for me over the years and I don’t claim to know it all or be perfect by any means. When I really started learning about the ins and outs of the fashion industry and how harmful it is and how WE are just contributing to it… I knew I had to do something. I knew I had to do my part. Because, believe it or not, one person can make a difference. The ripple effect we all have on each other can make an impact. 

My guest this week is April Auger Perrin, the founder of All Awear, a website dedicated to connecting consumers with the ethical fashion industry! You know ethical fashion is a topic that I love and I can talk about for hours on end. This was a great chat and I know you’ll love it!

ABOUT APRIL:

April Auger Perrin began her professional career at the Sorensen Institute for Political Leadership at the University of Virginia as the Director of Programs and also served in a similar position at the statewide executive leadership program, Lead Virginia. In her work with political and organizational leaders, she recognized the importance of personal branding and public perception. Using her background in public relations, fashion, and her knowledge of perception and image management, April has delivered numerous presentations on the impact of personal brand and image management. 

She intensified her research and skills by becoming an ICF certified coach. Additionally, she was trained as a personal stylist under the tutelage of Stacy London of the “What Not to Wear” TV show. A few of the organizations that April has had the privilege of working with are: CFA Institute, University of Virginia, Junior League of Charlottesville, State Farm Insurance Companies, and Merrill Lynch.   

April has a Masters Degree in Non-Profit Studies from the University of Richmond, where she wrote her thesis on fashion-related social entrepreneurship. In June 2017, she launched All Awear as a culmination of her work in fashion, styling, and the nonprofit sector. All Awear is a website designed to inspire and connect consumers to ethical fashion brands as well as educating them on the importance of conscious consumerism. Travel and volunteering with her husband are two of the ways she enjoys her free time. 

CONNECT WITH APRIL:

  • http://allawear.com/
  • https://www.facebook.com/allawear/
  • https://www.instagram.com/all_awear/
  • https://www.pinterest.com/ALL_AWEAR/

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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“It’s 2:37am. Rise and shine, peasant.” -my newborn

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“It’s 2:37am. Rise and shine, peasant.” -my newborn

2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

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2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I`m officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later.

Grateful for the lessons I didn’t plan on learning. 🤍

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Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I'm officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later. 

Grateful for the lessons I didn’t plan on learning. 🤍

⭐️ ONE MONTH ⭐️

How is she one month already? Also, why was my pregnancy 753 years long, but she was born five seconds ago. This girl has been the greatest blessing and surprise of our lives and we are obsessed with her.

Her quilt handmade by my dear friend @beakersandbobbins is perfect for this btw. 😭🥹😍 #galileejoy

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⭐️ ONE MONTH ⭐️ 

How is she one month already? Also, why was my pregnancy 753 years long, but she was born five seconds ago. This girl has been the greatest blessing and surprise of our lives and we are obsessed with her. 

Her quilt handmade by my dear friend @beakersandbobbins is perfect for this btw. 😭🥹😍 #galileejoy

Can’t stop won’t stop.

#galileejoy #newbornlife #babyhumor

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Can’t stop won’t stop. 

#galileejoy #newbornlife #babyhumor

Just got our maternity pictures back and I love them so much. And so thankful we got them taken in the nick of time. Grateful doesn’t cut it. 📸 @stellaandbirdiephotography //

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Just got our maternity pictures back and I love them so much. And so thankful we got them taken in the nick of time. Grateful doesn’t cut it. 📸 @stellaandbirdiephotography //

Extra extra thankful this year. Happy Thanksgiving from the fab-5 Stillman crew. 🦃🍁🍽🧡

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Extra extra thankful this year. Happy Thanksgiving from the fab-5 Stillman crew. 🦃🍁🍽🧡

Two weeks with this punkin’ and I’m wondering if there’s some sort of serum we could give her to keep her this precious and tiny forever. Also, this is a Galilee fan account now. #galileejoy

(sweater from her seminary auntie @13buttercreamstreet)

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Two weeks with this punkin’ and I’m wondering if there’s some sort of serum we could give her to keep her this precious and tiny forever. Also, this is a Galilee fan account now. #galileejoy 

(sweater from her seminary auntie @13buttercreamstreet)

On #worldprematurityday, our preemie, Galilee Joy, would like to say: “Already this household is bending to my every will! Muahahahahaha.”

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On #worldprematurityday, our preemie, Galilee Joy, would like to say: “Already this household is bending to my every will! Muahahahahaha.”

World, meet the miracle we never knew we’d witness… our daughter, the best surprise of our lives: Galilee Joy Stillman.

I’ve wrestled with how I’d even begin to write a post like this, but at this point, this is my imperfect attempt. For those that have followed along, in 2018, we lost our sons Elijah and Malachi in back-to-back second trimester losses. After that, we essentially were told we couldn’t have more children and so we’d grieved, but accepted the reality, and trusted God in it all.

Fast forward to April of 2025, and I find myself with the surprise of a lifetime - a positive pregnancy test. We chose to keep the news close to ourselves and just our close friends and family… this pregnancy was not without its complications (pregnant at 40 is NO JOKE 🥴), but God’s hand was in every detail. Also, hiding this from the internet was a challenge! 😂

This past Monday, I went in for a routine OB checkup at 35 weeks and, long story long, ended up in the hospital, diagnosed with severe preeclampsia and sent into an emergency c-section. Our miracle was born at 5:25pm and the sound of her cry filled the room with JOY. We didn’t find out her gender until birth so hearing “it’s a girl!” was such sweet news!

This week has not been without its challenges for us both and we’re not out of the hospital yet, but we’re thankful that God’s been protecting us all along. I’m at a loss for words at how the people in our lives have showed up for us this week and beyond. There aren’t enough thank yous to adequately express our gratitude.

I’ll share her full birth story at some point because it’s a doozy.

For those who pray, we will gladly accept any you would like to send our way.

For now, enjoy a few pics of our Galilee Joy. 💕 #galileejoy

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World, meet the miracle we never knew we’d witness… our daughter, the best surprise of our lives: Galilee Joy Stillman. 

I’ve wrestled with how I’d even begin to write a post like this, but at this point, this is my imperfect attempt. For those that have followed along, in 2018, we lost our sons Elijah and Malachi in back-to-back second trimester losses. After that, we essentially were told we couldn’t have more children and so we’d grieved, but accepted the reality, and trusted God in it all. 

Fast forward to April of 2025, and I find myself with the surprise of a lifetime - a positive pregnancy test. We chose to keep the news close to ourselves and just our close friends and family… this pregnancy was not without its complications (pregnant at 40 is NO JOKE 🥴), but God’s hand was in every detail. Also, hiding this from the internet was a challenge! 😂

This past Monday, I went in for a routine OB checkup at 35 weeks and, long story long, ended up in the hospital, diagnosed with severe preeclampsia and sent into an emergency c-section. Our miracle was born at 5:25pm and the sound of her cry filled the room with JOY. We didn’t find out her gender until birth so hearing “it’s a girl!” was such sweet news!

This week has not been without its challenges for us both and we’re not out of the hospital yet, but we’re thankful that God’s been protecting us all along. I’m at a loss for words at how the people in our lives have showed up for us this week and beyond. There aren’t enough thank yous to adequately express our gratitude. 

I’ll share her full birth story at some point because it’s a doozy. 

For those who pray, we will gladly accept any you would like to send our way. 

For now, enjoy a few pics of our Galilee Joy. 💕  #galileejoy
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