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Pre-order my debut book, "If I Don't Laugh, I'll Cry"

Still Being Molly

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR

Business with Purpose Podcast EP 70: April Auger Perrin, ALL AWEAR ethical fashion by popular North Carolina blogger and podcaster Still Being Molly

People like to ask me when and how I got started talking about sustainable and ethical fashion. It’s definitely been a process for me over the years and I don’t claim to know it all or be perfect by any means. When I really started learning about the ins and outs of the fashion industry and how harmful it is and how WE are just contributing to it… I knew I had to do something. I knew I had to do my part. Because, believe it or not, one person can make a difference. The ripple effect we all have on each other can make an impact. 

My guest this week is April Auger Perrin, the founder of All Awear, a website dedicated to connecting consumers with the ethical fashion industry! You know ethical fashion is a topic that I love and I can talk about for hours on end. This was a great chat and I know you’ll love it!

ABOUT APRIL:

April Auger Perrin began her professional career at the Sorensen Institute for Political Leadership at the University of Virginia as the Director of Programs and also served in a similar position at the statewide executive leadership program, Lead Virginia. In her work with political and organizational leaders, she recognized the importance of personal branding and public perception. Using her background in public relations, fashion, and her knowledge of perception and image management, April has delivered numerous presentations on the impact of personal brand and image management. 

She intensified her research and skills by becoming an ICF certified coach. Additionally, she was trained as a personal stylist under the tutelage of Stacy London of the “What Not to Wear” TV show. A few of the organizations that April has had the privilege of working with are: CFA Institute, University of Virginia, Junior League of Charlottesville, State Farm Insurance Companies, and Merrill Lynch.   

April has a Masters Degree in Non-Profit Studies from the University of Richmond, where she wrote her thesis on fashion-related social entrepreneurship. In June 2017, she launched All Awear as a culmination of her work in fashion, styling, and the nonprofit sector. All Awear is a website designed to inspire and connect consumers to ethical fashion brands as well as educating them on the importance of conscious consumerism. Travel and volunteering with her husband are two of the ways she enjoys her free time. 

CONNECT WITH APRIL:

  • http://allawear.com/
  • https://www.facebook.com/allawear/
  • https://www.instagram.com/all_awear/
  • https://www.pinterest.com/ALL_AWEAR/

Join my Purchase with Purpose Facebook group and let’s continue the conversation! https://www.facebook.com/groups/purchasewithpurpose/

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2 years of this book baby being out in the world. The fact that I still get messages every week from people who are just discovering my book or reading it / listening to it for the first time means so much to me. It’s currently on sale right now on Amazon if you wanna snag a copy! Thank you for all the love and support 🫶🏼 #ifidontlaughillcry #ifidontlaughillcrybook

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2 years of this book baby being out in the world. The fact that I still get messages every week from people who are just discovering my book or reading it / listening to it for the first time means so much to me. It’s currently on sale right now on Amazon if you wanna snag a copy! Thank you for all the love and support 🫶🏼 #ifidontlaughillcry #ifidontlaughillcrybook

Our turkey gonna be hosting Sunday prayer and healing services soon… #farmhumor #turkeys #onlygodcandoit

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Our turkey gonna be hosting Sunday prayer and healing services soon… #farmhumor #turkeys #onlygodcandoit

Apparently March is “National Sleep Month.” Which feels like a joke when you have a newborn. 😅

Sleep is currently happening in very small, unpredictable increments over here… but when I do get a chance to sleep, this mattress is where. it. is. at. 😍

Mattress Concierge (@mattressconciergehome) builds handcrafted luxury mattresses in Hartford, Connecticut that are used in boutique hotels, and they deliver them directly to your home.

They’ll even take your old mattress away! (This is KEY because ain’t nobody got time to go figure out how to get rid of the old one…)

So yes… I may not be getting much sleep right now, but at least the sleep I get is really good. 😴

Learn more at —> www.mattressconcierge.com

#mattressconcierge #sleepmonth #hotelsleepathome #gifted #partner

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Apparently March is “National Sleep Month.” Which feels like a joke when you have a newborn. 😅

Sleep is currently happening in very small, unpredictable increments over here… but when I do get a chance to sleep, this mattress is where. it. is. at. 😍

Mattress Concierge (@mattressconciergehome) builds handcrafted luxury mattresses in Hartford, Connecticut that are used in boutique hotels, and they deliver them directly to your home.

They’ll even take your old mattress away! (This is KEY because ain’t nobody got time to go figure out how to get rid of the old one…)

So yes… I may not be getting much sleep right now, but at least the sleep I get is really good. 😴 

Learn more at —> www.mattressconcierge.com 

#mattressconcierge #sleepmonth #hotelsleepathome #gifted #partner

When I was writing this sermon, I asked God very specifically, “If people take away nothing else from this message, what do you want them to hear?” And I felt Him say so clearly, “Tell them, I won’t waste any of it.”

So many people are walking through really, really difficult things right now. Have walked through really difficult things. Are going to walk through really difficult things.

And the thing is, God wastes none of it.

And I know it’s easier said than done… When you’re in the middle of it and it makes no sense. It feels like nothing good can come from this really hard thing. But I’ve seen it, I’ve experienced it, I’ve felt it, I’ve witnessed it… God wastes absolutely nothing.

And it’s hard because sometimes we don’t get to see the fruit when we want to… But one thing I know for sure…He is faithful. He is good. He never, ever fails.

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When I was writing this sermon, I asked God very specifically, “If people take away nothing else from this message, what do you want them to hear?” And I felt Him say so clearly, “Tell them, I won’t waste any of it.”

So many people are walking through really, really difficult things right now. Have walked through really difficult things. Are going to walk through really difficult things.

And the thing is, God wastes none of it.

And I know it’s easier said than done… When you’re in the middle of it and it makes no sense. It feels like nothing good can come from this really hard thing. But I’ve seen it, I’ve experienced it, I’ve felt it, I’ve witnessed it… God wastes absolutely nothing.

And it’s hard because sometimes we don’t get to see the fruit when we want to… But one thing I know for sure…He is faithful. He is good. He never, ever fails.

I also looked like this when I thought I was gonna do a song and dance audition at the Apollo. Bless my heart.

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I also looked like this when I thought I was gonna do a song and dance audition at the Apollo. Bless my heart.

WEIGHTED VEST REVIEW

#babywearing #weightedvest

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WEIGHTED VEST REVIEW 

#babywearing #weightedvest

🌟 THREE MONTHS 🌟 what a treasure this girl is.
Our miracle Galilee Joy.

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🌟 THREE MONTHS 🌟 what a treasure this girl is. 
Our miracle Galilee Joy.

“It’s 2:37am. Rise and shine, peasant.” -my newborn

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“It’s 2:37am. Rise and shine, peasant.” -my newborn

2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

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2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I`m officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later.

Grateful for the lessons I didn’t plan on learning. 🤍

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Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I'm officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later. 

Grateful for the lessons I didn’t plan on learning. 🤍
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