With the new re-vamp and new look of Facebook groups, I’m getting this question… a lot: “What’s the difference between a Facebook Group and a Facebook Fan page and why should I use one or the other?” (Many groups have been around for a long time and can no longer be changed into a Fan page… making this a royal pain in the butt for some users. Especially those users in the Guinness Book-1,000,000,000-users-or-something-like-that-group on Facebook). I, personally, prefer Fan pages.
Here’s the lowdown/breakdown/411:
Ultimately, in my honest opinion, it’s a matter of comparing red apples with green apples. They’re similar, yet they are still very different. I believe a Fan page really helps to foster a positive connection with users and a particular brand, idea, person, or campaign. Groups don’t foster this type of interaction and atmosphere. I advise you to look at some groups you are a part of and then look at some pages you are a Fan of, what is the difference that you see? Do you see more interaction on the Fan pages or within the group? Let me know what you think.
BTW: Here are some great Facebook Fan Pages (both large and small) that I think are really doing what works and engaging their audience (and I am definitely part of that audience, but regardless, what they are doing is still totally awesome):
I hope that helps. At least for now, until Facebook decides to change their layout again… 😉
All for now.