This is a conversation that I have regularly on my blog and on my podcast, but I am so excited to see so many mainstream and large-scale companies and brands finally responding to consumer demand for more ethical and fair trade manufacturing processes.
In the past year, we’ve seen Athleta (who’s owned by GAP) become a Certified B Corp, we’ve seen J.Crew and Madewell launch fair trade denim lines, Nike has created an entire sustainability department, Target has partnered with IJM to combat labor trafficking in India… and now, Target has launched a line of fair trade certified denim under their Universal Thread label!
This really is a HUGE deal! It’s a huge deal for a few reasons:
Needless to say, I’m beyond excited and I think this is really the start of the next wave of fair trade and honestly the next step to making the term fair trade obsolete because that’s just how business is done!
Now that Target has launched the line, I knew I had to head into my local Target to try it out for myself and see if it’s as good as I hoped it would be.
My thoughts of the fair trade line off the bat (ALL of this is said with the understanding that this is just the beginning and it is a START… it’s progress, not perfection, and Target still has a long way to go):
Overall: I think this is INCREDIBLE and for anyone that’s looking to shop ethically at a “big box” store.
Here are some of the styles I tried on and I’ll show you the two that I bought!
This is the “Highest Rise” style in a medium wash. I bought these in a 14 regular and they fit SO well!
This is the second pair that I bought. This is the “high rise skinny” in the dark wash. I bought these in a 16 regular – they didn’t actually have any 14s that I could find, but I thought the 16s fit well so I kept these! I love the wash! They are a little on the thinner side, but not see through or anything.
These were a mid-rise and I honestly just don’t love mid-rise jeans anymore hahaha!
This was the “jegging” which I liked, but didn’t love.
All that to say, I definitely recommend checking out the line! Have you tried Target’s fair trade denim? Shop it online here.