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Healing From Within | Business with Purpose Podcast EP 239: Veronica Villanueva, Alive Well Thrive

Healing From Within | Business with Purpose Podcast EP 239: Veronica Villanueva, Alive Well ThriveHealing From Within | Business with Purpose Podcast EP 239: Veronica Villanueva, Alive Well Thrive

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  • Healing From Within | Business with Purpose Podcast EP 239: Veronica Villanueva, Alive Well Thrive
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Click a timestamp below to be taken to the exact spot in the episode…

My guest today is Veronica Villanueva, who discovered her “why” in life after being diagnosed with stage 4 lung cancer in 2016. Through her work as a wellness expert, she aims to inspire others through a holistic lifestyle built on a commitment to self-growth and good nutrition. 

She is a trained chef and health coach based in Los Angeles and the co-founder of Alive Well Thrive, a cannabis line aimed at creating the highest quality cannabis products to help others live their healthiest lives. This is an area I don’t know much about, but I want this to be a place where we can be curious and ask questions. 

2:24 – Veronica 101

  • “I’m very excited to say I am alive despite doctors telling me I had less than 6 months to live in September 2016,” said Veronica. 
  • She was told she wouldn’t make it to 50 years old. She’s now 53 and credits her survival to studying integrative medicine.

4:45 – What her life was like before cancer

  • Before her cancer diagnosis, people would have assumed Veronica had a perfect life. She was a super mom with three beautiful, smart children. 
  • She protected her kids from reality and sheltered them with a bubble of perfection. But on the inside she was an anxious mother. 
  • She was raised to believe that she should stay home with her children, which she did, but she wanted more in her life.   

8:42 – What led to her lung cancer diagnosis?

  • Veronica was going through a divorce, but she and her husband agreed to wait until their kids were in college. The divorce became ugly, and it was a shock to her system. 
  • She didn’t eat, didn’t sleep and ate tootsie rolls and drank coffee. 
  • She started having back pain, and that was the first sign of lung cancer.

14:18 – Loving herself

  • Veronica knew she would beat the cancer and live. The diagnosis opened her eyes to how she was living. She finally felt like she mattered, and she decided to prioritize herself. 
  • “I live a life right now where I come first all the time, and that’s not being narcissistic. That’s not being egotistical. It’s honoring myself. I’m rarely depleted. I’m always replenished,” said Veronica.

18:16 – Detoxing her body

  • Veronica detoxed her body with good food and her environment by choosing which people she wanted to be around, what she read, etc. 
  • “I really cleaned my life from the inside out,” said Veronica. “There’s not bad fat in my life.”

20:21 – Her businesses

  • She has VeronicaVillanueva.com, which is where she coaches people and helps them become healthy. 
  • She also has Alive Well Thrive, which has medicinal cannabis for people with cancer. 

25:00 – Why cannabis?

  • Veronica’s company uses cannabis for medicinal purposes, not for vaping. 
  • It helps shrink and eradicate tumors, especially at high doses. It can also help with nausea and loss of appetite.

35:30 – Her faith

  • Veronica’s faith has played a huge role in her recovery. She doesn’t believe she got cancer because she did something bad, and she doesn’t believe in karma. 

41:25 – Get to know you

  • Her favorite meal – Carrot ginger soup and lentil soup
  • People think she’s an extrovert, but she prefers to be home
  • Cooking and music make her happy

FEATURED QUOTES

“I’m very excited to say I am alive despite doctors telling me I had less than 6 months to live.” – Veronica

“I learned to love myself and to give myself all the care and love that I am so amazing at for other people.” – Veronica

“I live a life right now where I come first all the time, and that’s not being narcissistic. That’s not being egotistical. It’s honoring myself. I’m rarely depleted. I’m always replenished.” – Veronica

“I really cleaned my life from the inside out.” – Veronica

  • http://veronicavillanueva.com/
  • https://alivewellthrive.com/

About Veronica:

Veronica Villanueva discovered her “why” after being diagnosed with stage IV cancer in 2016. Through her work as a wellness expert, Veronica aims to inspire others to embrace a holistic lifestyle built on a commitment to self-growth and good nutrition. Veronica is a trained Le Cordon Bleu chef and a Health Coach with the Institute for Integrative Nutrition and she has a degree in International Relations from UC Berkeley. Veronica is currently based in Los Angeles, CA and is the Co-Founder of Alive Well Thrive, a cannabis line aimed at creating the highest quality cannabis products around to help other live their fullest and healthiest lives yet.

Thank you to our partner of the show: 

It’s time for a SPRING CLEAN REFRESH! Let’s get that home sparkling, the safe way with MamaSuds!

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2 years of this book baby being out in the world. The fact that I still get messages every week from people who are just discovering my book or reading it / listening to it for the first time means so much to me. It’s currently on sale right now on Amazon if you wanna snag a copy! Thank you for all the love and support 🫶🏼 #ifidontlaughillcry #ifidontlaughillcrybook

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2 years of this book baby being out in the world. The fact that I still get messages every week from people who are just discovering my book or reading it / listening to it for the first time means so much to me. It’s currently on sale right now on Amazon if you wanna snag a copy! Thank you for all the love and support 🫶🏼 #ifidontlaughillcry #ifidontlaughillcrybook

Our turkey gonna be hosting Sunday prayer and healing services soon… #farmhumor #turkeys #onlygodcandoit

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Our turkey gonna be hosting Sunday prayer and healing services soon… #farmhumor #turkeys #onlygodcandoit

Apparently March is “National Sleep Month.” Which feels like a joke when you have a newborn. 😅

Sleep is currently happening in very small, unpredictable increments over here… but when I do get a chance to sleep, this mattress is where. it. is. at. 😍

Mattress Concierge (@mattressconciergehome) builds handcrafted luxury mattresses in Hartford, Connecticut that are used in boutique hotels, and they deliver them directly to your home.

They’ll even take your old mattress away! (This is KEY because ain’t nobody got time to go figure out how to get rid of the old one…)

So yes… I may not be getting much sleep right now, but at least the sleep I get is really good. 😴

Learn more at —> www.mattressconcierge.com

#mattressconcierge #sleepmonth #hotelsleepathome #gifted #partner

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Apparently March is “National Sleep Month.” Which feels like a joke when you have a newborn. 😅

Sleep is currently happening in very small, unpredictable increments over here… but when I do get a chance to sleep, this mattress is where. it. is. at. 😍

Mattress Concierge (@mattressconciergehome) builds handcrafted luxury mattresses in Hartford, Connecticut that are used in boutique hotels, and they deliver them directly to your home.

They’ll even take your old mattress away! (This is KEY because ain’t nobody got time to go figure out how to get rid of the old one…)

So yes… I may not be getting much sleep right now, but at least the sleep I get is really good. 😴 

Learn more at —> www.mattressconcierge.com 

#mattressconcierge #sleepmonth #hotelsleepathome #gifted #partner

When I was writing this sermon, I asked God very specifically, “If people take away nothing else from this message, what do you want them to hear?” And I felt Him say so clearly, “Tell them, I won’t waste any of it.”

So many people are walking through really, really difficult things right now. Have walked through really difficult things. Are going to walk through really difficult things.

And the thing is, God wastes none of it.

And I know it’s easier said than done… When you’re in the middle of it and it makes no sense. It feels like nothing good can come from this really hard thing. But I’ve seen it, I’ve experienced it, I’ve felt it, I’ve witnessed it… God wastes absolutely nothing.

And it’s hard because sometimes we don’t get to see the fruit when we want to… But one thing I know for sure…He is faithful. He is good. He never, ever fails.

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When I was writing this sermon, I asked God very specifically, “If people take away nothing else from this message, what do you want them to hear?” And I felt Him say so clearly, “Tell them, I won’t waste any of it.”

So many people are walking through really, really difficult things right now. Have walked through really difficult things. Are going to walk through really difficult things.

And the thing is, God wastes none of it.

And I know it’s easier said than done… When you’re in the middle of it and it makes no sense. It feels like nothing good can come from this really hard thing. But I’ve seen it, I’ve experienced it, I’ve felt it, I’ve witnessed it… God wastes absolutely nothing.

And it’s hard because sometimes we don’t get to see the fruit when we want to… But one thing I know for sure…He is faithful. He is good. He never, ever fails.

I also looked like this when I thought I was gonna do a song and dance audition at the Apollo. Bless my heart.

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I also looked like this when I thought I was gonna do a song and dance audition at the Apollo. Bless my heart.

WEIGHTED VEST REVIEW

#babywearing #weightedvest

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WEIGHTED VEST REVIEW 

#babywearing #weightedvest

🌟 THREE MONTHS 🌟 what a treasure this girl is.
Our miracle Galilee Joy.

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🌟 THREE MONTHS 🌟 what a treasure this girl is. 
Our miracle Galilee Joy.

“It’s 2:37am. Rise and shine, peasant.” -my newborn

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“It’s 2:37am. Rise and shine, peasant.” -my newborn

2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

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2025: I turned 40, grew and birthed a miracle baby, went on a Disney Cruise, travelled to Banff, watched my kids soar, my marriage thrive, made sweet memories with friends, read 756,000 pages for Seminary, wrestled with and trusted God more than ever before. It wasn’t an easy year, but it was a beautifully wonderfully hard year I wouldn’t trade for anything. Here’s to 2026. 🥂 #2025recap

Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I`m officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later.

Grateful for the lessons I didn’t plan on learning. 🤍

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Some seasons stretch you in ways you wouldn’t choose, but end up shaping you anyway. Today, I finished my fourth semester of seminary (I'm officially halfway through!) in the middle of a beautiful and hard season... it reminded me that growth doesn’t come from having it all figured out. It comes from showing up, staying connected, and trusting that what’s forming quietly now will matter later. 

Grateful for the lessons I didn’t plan on learning. 🤍
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