Social Media TIP OF THE WEEK: Favoriting

October 14, 2009·

BOOM! This week’s TIP OF THE WEEK features me talking about FAVORITING. That’s right. A made up word and I like it. Favoriting (verb): to favorite something, more specifically on Twitter. You know, that star thing next to each individual tweet.

Dont be a FAIL WHALE.
Don't be a FAIL WHALE.

You can favorite tweets on Twitter’s site, HootSuite, Tweetie, TweetDeck, anywhere! Now why on earth would you want to do this? (Some of you may already be favoriting posts, but some of you may not be. That’s okay. It’s never too late!) Here are my THREE reasons for favoriting a post on Twitter:

  1. Makes revisiting information that much easier. Sometimes tweets can get lost in the mix of real-time updates. By favoriting a tweet that you like, you are able to go back and revisit it a lot easier.
  2. Learn what works and what doesn’t. I like to favorite tweets that provide interesting, valuable, and worthwhile content and information. (I also like to favorite tweets that literally make me laugh out loud). I am able to take information that I gather from productive tweets and implement those tools myself. I get a lot of joy in learning from others. This is a very easy and simple way to do that!
  3. Giving props where props is due. By favoriting someone else’s tweet, you’re ultimately giving them twitter props. That says that you like what they have to say, that you’re paying attention to their content, and that you appreciate them. Everyone wants to be appreciated. Don’t you?

My personal goal is that when I go through tweets, reading “the stream,” and catching up with people I follow, I try to make a conscious effort to favorite tweets I like. And it’s totally okay to go back and “un-favorite” (SO many new words today) old content. Once you’ve revisited something a few times, it’s fine to bump it out – you’re not going to hurt anyone’s feelings. 😉

Just my two cents. Enjoy this week’s TIP video!


All for now.