This week seems to be sending me inspiration left and right. First my small talk post, now this week’s tip of the week! I was reading Chris Brogan’s blog (say THAT 3x fast) the other day, and he had a great post about the questions that we should ask ourselves and our business – especially with regards to social media.
As usual, his post brought up some great points and I got to thinking about each question and the impact it had on my business. (I’m not going to regurgitate all 7 questions here, you can check out his post by clicking this link).
Then I realized a question was missing. It got me thinking and here is the question I have posed:
When it comes to our practices, whether those be business, branding, or marketing, how are we differentiating ourselves from the pack? In essence, what makes US unique?
I know not all of you own your own business, plan to own your own business, or are even passionate about being an entrepreneur, but my point is that this theory can be applied to any of us, no matter our role. We are all, in and of ourselves, our own “business.” Our personal brand is our business. How we market ourselves, how we represent our brand, and how the world sees us, are all part of our overall “business plan.”
But in this day and age, it is easy to get lost in mix and mass of content out there. For example, when looking for a job, how do YOU make yourself stand out above the other hundred-or-so applicants? Or if you’re a business, how do you make your business stand out against your competitors?
The short answer is to find that unique angle or perspective that differentiates you from the pack.
The long answer is, unfortunately, that can sometimes be difficult.
For me, it has been a challenge. I am passionate about social media and marketing, but so are a gazillion other people out there. So how do I make my brand different than the rest? I don’t want to be better than anyone, but I do want to stand out and I want people to know my name.
My other passion, comedy, was something I thought for a long time that I had to keep separate from my social media brand. Then it dawned on me: Why do I need to separate the two? They are both part of me. Why not combine them? Which is where I came up with the idea of THE Molly Buckley – where I put the MEDIA in comedian.
I am who I am and I’m going to own it. THAT makes me different. THAT makes me unique.
So, my tip this week – is to find out what makes YOUR brand unique. From what angle do you approach your business so that you can stand out from the crowd? What makes your business special?
Find that niche and OWN it. Be the rockstar you know you are. What do YOU think?
If you can’t see the video, click here.